Marketing Role Overview
We are seeking a Marketing Specialist to join our team and contribute to our mission of connecting doctors with underserved communities.
Job Summary:
The ideal candidate will have 5+ years of experience in marketing, with expertise in designing and executing localized marketing strategies that attract quality doctors to underserved areas. Additionally, they will be responsible for building the visibility and trust of these doctors within their new communities.
This role requires a strong understanding of B2B and B2C marketing principles, as well as hands-on experience with Meta Ads Manager, WordPress/HTML, and analytics platforms. The successful candidate will be able to manage multiple projects simultaneously, prioritize tasks effectively, and maintain open communication with colleagues and clients.
Key Responsibilities:
* Design and execute localized marketing strategies to attract quality doctors to underserved communities
* Develop and implement campaigns to build the visibility and trust of doctors within their new communities
* Collaborate with recruitment and client teams to understand doctor profiles, community needs, and positioning strategies
* Run digital paid campaigns (Meta, Google, LinkedIn, etc.) to build awareness and trust
* Manage content creation (bios, testimonials, practice spotlights, ads, video assets) with a strong focus on human-centered storytelling
* Establish marketing processes and systems that can be replicated across multiple regions and healthcare organizations
* Measure and optimize campaigns based on data: patient sign-ups, website visits, cost per acquisition, and more
Requirements:
* 5+ years of experience in marketing
* Good level of English (main work language serving North American clients)
* Experience in marketing agencies or start-ups
* B2B + B2C experience
* You have an Entrepreneur/business mindset
* A passion for healthcare, purpose-driven work, or community building
* You can be both hands-on/technical as well as manager
* You are flexible with working hours
* Hands-on experience with Meta Ads Manager, WordPress/HTML, and analytics platforms
Why This Role Matters:
* Purpose-Driven: You'll help both new doctors build their practice and help patients access the care they deserve
* Remote: Work from anywhere
* Impact-First Culture: We measure success in outcomes, as well as in clicks and conversions