Senior Marketing Campaign Specialist
We are seeking a seasoned WordPress Developer & Landing Page Team Lead to manage the technical execution of high-stakes marketing campaigns with significant ad spend.
1. Landing Page Development & Campaign Execution:
* Design, build, and deploy high-converting landing pages optimized for paid traffic from various advertising platforms.
* Own the complete technical implementation of marketing campaigns from concept through launch, ensuring seamless integration and campaign success.
* Set up accurate tracking across all campaigns, including conversion tracking and retargeting audiences, to measure campaign effectiveness.
* Implement complex tracking scenarios, such as server-side tracking, UTM parameters, and multi-touch attribution, to gain insights into customer behavior.
* Optimize landing page performance for speed, mobile responsiveness, and conversion rates to drive business results.
* Conduct A/B testing and implement rapid iterations based on campaign performance data to improve campaign ROI.
2. HubSpot Integration & Data Management:
* Develop and maintain seamless integrations between landing pages and HubSpot CRM to ensure accurate lead capture and data synchronization.
* Ensure proper lead source attribution and campaign tracking in HubSpot to inform data-driven decisions.
* Create custom workflows and automations to support campaign objectives and enhance the customer experience.
* Troubleshoot data discrepancies and ensure marketing attribution accuracy to drive business growth.
3. Technical Leadership & Team Management:
* Lead and mentor a team of skilled WordPress developers to drive technical excellence and innovation.
* Manage workload distribution across multiple concurrent projects and campaigns to meet business objectives.
* Establish and enforce development standards, quality assurance protocols, and best practices to ensure high-quality deliverables.
* Conduct code reviews and provide constructive feedback to drive continuous improvement.
* Create project timelines and ensure on-time delivery of campaign assets to meet stakeholder expectations.
* Serve as the escalation point for complex technical challenges to resolve issues efficiently.
Key Qualifications:
* 7+ years of experience in WordPress development and team leadership
* Proven track record of managing high-performing teams and delivering complex projects
* Excellent communication and problem-solving skills
* Strong understanding of web development, landing page optimization, and campaign measurement
* Experience with HubSpot CRM and related tools
What We Offer:
* A dynamic work environment with opportunities for growth and professional development
* A competitive salary and benefits package
* The chance to work with a talented team of professionals who share your passion for marketing and technology
* The opportunity to make a meaningful impact on our business and drive results