Rare Combination of Skills Could Transform Japan Travel
Your Rare Combination of Skills Could Transform Japan TravelMost ECommerce Product Managers understand data.
Some speak Japanese.
The Reality Check (Read This First)
This role is NOT for you if :
Your Japanese is conversational but not business-level
Your PM experience is in B2B SaaS, enterprise software, or physical products
You've never optimized an e-commerce checkout flow
You think GA4 is "just another analytics tool
You prefer project management to product strategy
This role IS for you if :
You can run a business meeting in Japanese (not just order dinner)
You've spent years obsessing over why customers abandon carts
You know the difference between bounce rate and exit rate without Googling
You've built conversion funnels, not just analyzed them
You understand Japanese business culture (consensus-building, relationship-first communication)
What You'll Actually Do
Week 1-3 : Become Our Detective
Dive into our GA4 setup and immediately spot what's broken
Interview customers who bought passes and those who didn't
Map every click from Google search to booking confirmation
Present findings that make us uncomfortable (in a good way)
Month 2-3 : Fix What's Bleeding
Our conversion rate is 2%.
Industry standard is 3-4%.
Find the leaks.
Work with our Polish dev team to implement quick wins
Set up proper tracking so we stop flying blind
Run your first A / B test and actually know if it worked
Month 4-6 : Build the Future
Achieve Product-Market fit for JapanDen.com through user research and behavioral analysis
Design the user journey for JapanDen.com (our content platform)
Launch point-to-point ticket sales (our 2-3x revenue opportunity)
Travel to Japan, sit with rail company partners, negotiate in Japanese
Become the person both our UK team and Japanese suppliers trust
Your Background
Must Have (Non-Negotiable) :
Business-level Japanese- You've used it professionally, not just studied it
3-5 years as a Product Manager in consumer e-commerce (D2C or B2C)
Hands-on GA4 experience- Custom events, conversion tracking, cohort analysis
Proven conversion optimization- You can tell us percentage improvements you've driven
E-commerce fundamentals- Product pages, checkout flows, cart abandonment strategies
Product-Market fit expertise- User research, market analysis, and translating customer behavior into product strategy
Nice to Have :
Experience in travel / tourism / hospitality
Technical background (can write basic SQL, understand APIs)
Living in a timezone within 5 hours of UK (but not required)
Experience working with Asian business partners
Don't Need :
CS degree or coding skills
Previous team management experience
Design skills (we have designers)
Why This Isn't Another Corporate PM Role
The Good :
Autonomy- You'll own the product roadmap, not execute someone else's vision
Impact- Your work affects millions of Japan travelers directly
Growth- We're profitable and expanding, not fighting for runway
Culture- 15 people globally, no corporate bureaucracy
Flexibility- Truly remote, work your hours, judge by output not activity
The Challenging :
You'll be the analytics expert- Our current PM doesn't use GA4, you'll need to lead here
Small team- No PM team to learn from, you'll need to be self-directed
Multiple platforms- JRPass.com (established) and JapanDen.com (startup mode)
Cultural bridge- Japanese partners expect relationship-building, UK team wants data and speed
The Reality :
You'll work with developers in Poland (4 people)
Report to Managing Director (day-to-day) and Head of Product (relationships)
Collaborate with growth marketer in Brazil
Travel to Japan 2x yearly (we pay, this is work not vacation)
Our Situation (Full Transparency)
Where We Are :
£30M+ annual revenue
Record organic traffic post-COVID
Conversion rate stuck at 2% (should be 3%+)
Limited analytics sophistication (we know this is a problem)
Where We're Going :
Launch point-to-point tickets (doubles addressable market)
Grow JapanDen.com into Japan's top travel authority site
Expand into hotels and activities
Potentially 2-3x revenue in 2-3 years
What We Need :
Someone who can figure outwhyour highest-ever traffic isn't converting, then fix it.
Not theoretically - actually fix it with code changes, design tweaks, and A / B tests.
Compensation & Benefits
Salary : $50,000 - $70,000 USD annually (adjusted based on location)
We pay competitively for your market, not London rates
You'll likely earn more in purchasing power than UK-based equivalent
days holiday + local public holidays
Pension / retirement contribution
Japan travel fully covered (2x yearly, 3-5 days each trip)
Flexible working hours (core overlap with UK business hours)
Home office stipend
Professional development budget
Why We're Being This Specific
Honestly?
We've interviewed 30+ candidates.
Many speak Japanese.
Many are claiming Japanese skills.
Others are business development or marketing people, not ecommerce product managers.
We need someone who actually fitsthis unusual profile : Japanese fluency + consumer e-commerce Product Mgr + analytics expertise + cultural bridge-building.
If that's you - genuinely you, not close-enough-you - we want to talk.
Our Team (15 People Globally)
London : 5 admin team members + Managing Director
Poland : 4 developers (your partners in building features)
Brazil : Growth marketer + social media
Current Head of Product : 15 years with company, manages supplier relationships
You : The analytics-driven, customer-obsessed PM we need
Three Final Thoughts
1. On Japanese Language :
If you're thinking "my Japanese is probably good enough" - it's not.
This role requires daily business use.
2. On E-commerce Experience :
B2B SaaS product management is different.
Marketplace product management is different.
We need someone who understands consumer purchase psychology, checkout optimization, and conversion funnels in retail contexts.
3. On Remote Work :
We're not "remote-friendly" - we're remote-first.
But we need overlap with UK business hours (roughly 9am-6pm GMT).
Think about whether your timezone works before applying.
Ready to Transform How Millions Experience Japan?
This is a rare role for a rare person.
If you have the unusual combination of skills we need, you'll have autonomy, impact, and growth opportunities most PMs don't get until much later in their careers.
JRPass.com is the world's leading Japan Rail Pass provider, helping millions of travellers explore Japan affordably and authentically.
We're a profitable, growing company with 15 years of track record, expanding from rail passes into the comprehensive Japan travel platform.
We don't care where you're based, what degree you have, or whether you fit a traditional career path.
We care that you can speak Japanese, optimize conversion funnels, and bridge two cultures.
Everything else, we can teach.
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