OverviewHi there! We are South, and our client is looking for a Senior Paid Social Strategist. This is a full-time, remote role that requires strong analytical skills, attention to detail, and the ability to execute, optimize, and manage large-scale paid social campaigns independently.About The Company: Our client works with leading DTC and omnipresent brands across multiple industries. They are committed to delivering exceptional results through cutting-edge paid social strategies, a culture of ownership, excellence, and continuous improvement.About The Role: Success in this role comes from designing data-driven strategies, optimizing performance, collaborating with creative teams, and delivering actionable insights that maximize ROAS and minimize CAC.Eligibility: This position is open to candidates residing in Latin America.Application Language: Please submit your CV in English. Applications submitted in other languages will not be considered.Professional Presentation: We encourage you to showcase your professional experience by including a Loom video in the application form. While this is optional, candidates who provide a video presentation will be given priority.Why Join Us: Fully remote & flexible work environment; competitive salary in USD; manage high-stakes campaigns for top DTC brands; continuous learning and skill development in cutting-edge paid social strategies; collaborative, results-driven team culture.Senior Multimedia Marketing Specialist (YouTube): We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.Key ResponsibilitiesCampaign Strategy & Execution: Develop and manage paid social campaigns with 6–7 figure monthly ad spend; Create systematic testing frameworks for audiences, creatives, and campaign structures; Analyze performance metrics to extract actionable insights for optimization.Performance Optimization: Execute daily campaign optimizations and advanced bidding strategies; Collaborate with creative teams to improve ad performance; Build reporting systems to support data-driven decisions.Client Collaboration & Communication: Present campaign performance and strategic recommendations to clients; Translate complex data into actionable insights; Proactively identify optimization opportunities and performance trends.Cross-Functional Collaboration: Partner with creative and analytics teams for campaign alignment; Support onboarding and account setup for new clients; Continuously improve campaign management workflows.Requirements4+ years of experience in paid social media buying on Meta and TikTok.Experience managing campaigns for brands spending $500K+ monthly.Proven track record of hitting or exceeding ROAS, CAC, and revenue targets.Advanced proficiency with Meta Ads Manager and TikTok Ads Manager.Strong analytical skills and attention to detail.Excellent communication skills in English.Bonus: experience with attribution tools, creative strategy, Google Sheets/Excel, or agency experience.Employment DetailsSeniority level: Mid-Senior levelEmployment type: Full-timeJob function: MarketingIndustries: Marketing ServicesNoteIf this opportunity excites you, send us your resume and join the A-team!
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