Job Summary
Google Ads Management Specialist (Senior Performance Strategist)
Digital Marketing Agency
Full-time | Remote
About The Role
We are looking for a world-class Google Ads Specialist. Someone who lives and breathes paid acquisition and is comfortable managing complex accounts, high budgets, and demanding clients.
You Must Be Able To
* architect advanced campaign structures
* optimize toward real business outcomes
* explain your strategy clearly to clients
* diagnose and fix technical tracking issues
* make confident decisions backed by data
* operate with senior-level ownership
This is
not a junior role.
This is
not a "set it and forget it"
role.
We are looking for a Google Ads genius. Someone who knows their craft at a very high level and can drive meaningful performance improvements.
You will work mainly with e-commerce and professional service brands across North America. You will collaborate with our internal creative, CRO, SEO, and dev teams to produce full-funnel marketing results.
Key Responsibilities
Google Ads Strategy & Execution
* Plan, build, and optimize advanced Google Ads campaigns (Search, Performance Max, Display, YouTube, remarketing, Shopping, Demand Gen).
* Develop smart bidding strategies based on business objectives, CAC targets, ROAS goals, and revenue metrics.
* Continuously test ad variations, keywords, landing pages, and audiences for measurable lift.
Conversion Tracking & Technical Expertise
* Set up and troubleshoot conversions through Google Tag Manager, Google Analytics 4, Google Ads conversion tracking, and server-side tracking setups.
* Understand attribution models and how to interpret multi-touch data.
* Diagnose tracking mismatches or data anomalies with confidence.
* Work effectively with developers when technical support is needed.
Client Management & Communication
* Be the expert in the room - able to explain complex concepts in a simple, confident, professional way.
* Present monthly performance reports with clarity, recommendations, and next steps.
* Translate data into actionable insights clients can understand and trust.
* Manage expectations, timelines, and strategic priorities with professionalism.
Performance Analysis
* Monitor budgets, pacing, and forecasts across all accounts.
* Conduct deep audits to identify underperforming areas and growth opportunities.
* Understand how Google Ads integrates with the full marketing funnel (SEO, CRO, email, creative).
* Build and maintain dashboards for clear reporting and trend analysis.
Collaboration
* Work side-by-side with creative and dev teams to align ads, landing pages, and tracking.
* Collaborate with internal PMs to manage tasks, deliverables, and deadlines.
Provide strategic recommendations to improve client results across all channels.
Required Experience & Qualifications
Must-Haves
* 3-5+ years managing Google Ads campaigns in a performance-driven environment.
* Proven history of improving ROAS, lowering CAC, or scaling paid budgets responsibly.
* Deep understanding of GA4, GTM, attribution models, and event tracking.
* Ability to confidently set up, QA, and troubleshoot conversion tracking.
* Strong command of Search, Shopping, Performance Max, and YouTube campaigns.
* Exceptional analytical skills and proficiency with spreadsheets (Looker Studio a bonus).
* Excellent communication skills - both written and verbal - for client-facing meetings.
* Highly organized, self-managed, and proactive.
Nice-to-Haves
* Google Ads certifications.
* Experience with Shopify, WordPress, Webflow, or custom-built websites.
* Experience with Display, Demand Gen, or advanced YouTube strategies.
* Experience in agencies with multiple concurrent clients.
* Understanding of CRO principles, A/B testing, or creative strategy.
If you're the person who other ads specialists come to with questions…
If you love solving hard technical problems…
If you want to work with a team that values expertise and excellence…
We want to meet you.