Help Us Connect Doctors with Underserved Communities
We are seeking a Senior Marketing Specialist to join our mission-driven team dedicated to helping doctors and healthcare organizations thrive—and more importantly, helping patients find the care they need.
This role involves using marketing as a force for change—first, by attracting the right doctors to communities that need them most, and then by boosting those doctors' visibility and reputation to help them quickly establish their practice.
You'll be responsible for designing and implementing strategic marketing campaigns to attract quality doctors to underserved communities. This includes identifying key messaging angles, leveraging data to highlight regional demand, and crafting compelling narratives that resonate with purpose-driven physicians.
About the Role:
The Senior Marketing Specialist will work closely with our recruitment and strategy team to build localized marketing strategies that attract doctors and patients to newly settled healthcare organizations.
Your responsibilities will include:
* Designing and executing localized marketing strategies to attract doctors to work in underserved communities
* Designing and executing localized marketing strategies to attract patients to newly settled doctors and healthcare organizations
* Collaborating with recruitment and client teams to understand doctor profiles, community needs, and positioning strategies
* Running digital paid campaigns to build awareness and trust
* Managing content creation with a strong focus on human-centered storytelling
* Establishing marketing processes and systems that can be replicated across multiple regions and healthcare organizations
* Measuring and optimizing campaigns based on data: patient sign-ups, website visits, cost per acquisition, and more
Requirements:
To be successful in this role, you'll need:
* 5+ years of experience in marketing
* A good level of English (main work language serving North American clients)
* Experience in marketing agencies or start-ups
* B2B + B2C experience
* An entrepreneurial mindset
* A passion for healthcare, purpose-driven work, or community building
* Hands-on experience with Meta Ads Manager, WordPress/HTML, and analytics platforms
Why This Opportunity?
* Purpose-Driven Work: You'll help both new doctors build their practice and help patients access the care they deserve.
* Remote Work: Work from anywhere.
* Impact-First Culture: We measure success in outcomes, as well as in clicks and conversions.