Remote Google Ads Specialist
We are seeking a highly skilled and experienced Google Ads specialist to join our team. As a key member of our digital marketing team, you will be responsible for planning, launching, and managing ad campaigns for U.S.-based home service clients.
About the Role
* This is a freelance/part-time position with growth potential.
* As a Google Ads expert, you will have a strong track record of generating leads in the U.S. Home Improvement space (roofing, remodeling, HVAC, etc.).
Key Responsibilities
* Plan, launch, and manage ad campaigns for U.S. home service clients using Google Ads platforms (Search, Display, YouTube, Performance Max).
* Analyze and optimize performance based on key performance indicators (CPL, ROAS, lead quality).
* Collaborate with our internal creative and strategy team to develop effective ad copy and funnels.
* Provide clear reporting and performance insights to stakeholders.
Requirements
* Minimum 3 years of experience managing Google Ads campaigns.
* Proven success in lead generation for U.S.-based clients in the home services sector.
* Strong analytical skills and familiarity with conversion tracking, A/B testing, audience targeting, and bidding strategies.
* Experience in ad copywriting and funnel optimization.
* Excellent communication skills, self-discipline, and accountability.