Media Buyer Role Summary
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* This is a performance-driven strategist position that focuses on scaling Google and YouTube ads.
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About the Job:
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We are looking for an experienced Media Buyer to manage and optimize our Google Ads engine, with a focus on search and Performance Max campaigns. The ideal candidate will have a proven track record of growing ad spend while maintaining strong performance metrics.
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Key Responsibilities:
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* Manage and optimize Google Ads engine, including search and Performance Max campaigns.
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* Take ownership of scaling Google ad spend from six figures to multi-millions while maintaining strong performance metrics.
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* Build and grow YouTube as its own high-performing acquisition channel.
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* Ensure efficient budget allocation across campaigns, balancing aggressive growth with disciplined ROI targets.
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* Forecast performance, scale winners, and pull back on underperformers with confidence and speed.
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Campaign Strategy and Execution:
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* Own the full lifecycle of Google and YouTube ad campaigns—from planning and launch to optimization and scaling.
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* Execute both search and video strategies using Google Ads and YouTube Ads Manager.
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* Set up advanced audience targeting, keyword strategies, bidding models, and exclusions.
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* Build and manage campaigns across multiple products and funnels, ensuring high efficiency and profitability.
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Performance Optimization:
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* Analyze campaign data daily to identify trends, diagnose performance issues, and uncover opportunities.
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* Optimize key metrics including CTR, CPC, ROAS, conversion rate, and CPA.
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* Rapidly test and iterate on creatives, headlines, calls to action, and landing page combinations.
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* Collaborate with our creative team to brief and test new video and static assets.
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Creative and Funnel Collaboration:
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* Partner with the creative team to ensure video scripts and visuals are optimized for YouTube's first 5 seconds and beyond.
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* Provide feedback on hooks, visual pacing, and CTA integration based on performance data.
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* Align paid traffic with appropriate landing pages, upsells, and conversion paths.
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Industry Knowledge:
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* Stay current on platform updates, policy changes, and new ad formats for Google and YouTube.
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* Bring new strategies, trends, and tactics to the table that keep us ahead of the competition.
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Requirements:
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* 5+ years running paid Google and/or YouTube campaigns.
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* Proven experience managing a minimum of $1 million dollars of ad spend in Google and YouTube.
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* Proven experience growing ad spend.
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* Proven track record of scaling performance with ROAS and CAC accountability.
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* Deep understanding of Google Ads platform, YouTube Ads, and audience segmentation.
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* Strong data literacy and ability to interpret performance metrics to drive decision-making.
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* Experience with attribution models and tracking setups (GA4, UTMs, etc.).
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* Comfortable writing or editing ad copy for performance, not just branding.
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* Self-starter who thrives in a fast-paced, data-driven environment.
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* Experience using tools like Google Ads Editor, Google Tag Manager, Looker Studio, etc.
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* Familiarity with AI tools to streamline analysis or creative ideation is a plus.
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Additional Requirements:
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* Willingness to work US time zones, regardless of geographic location.
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* Access to a computer.
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* Reliable internet connection.
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* Reliable and distraction-free work environment.
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* Must be fluent in English (read/write/speak).
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