Sales and Marketing Specialist
We are seeking a highly skilled Sales and Marketing Specialist to manage and scale paid ad campaigns on Facebook Ads & Google Ads, focusing on DTC e-commerce brands.
This role requires a deep understanding of e-commerce metrics (AOV, LTV, conversion rates, etc.) to drive profitability. The ideal candidate will be able to optimize ad performance through data-driven decision-making, improving ROAS & CPA.
Key Responsibilities:
* Manage and scale paid ad campaigns on Facebook Ads & Google Ads
* Optimize ad performance through data-driven decision-making
* Analyze e-commerce metrics to drive profitability
Requirements:
* +5 years of experience running Facebook & Google Ads campaigns
* +5 years of experience with Merchant Center
* Hands-on experience with e-commerce stores (Shopify knowledge is a plus)
* Proficiency with Google Ads Editor for bulk campaign management
* Strong analytical skills with a focus on revenue-driving decisions
Preferred Qualifications:
* Familiarity with creative strategy & ad copywriting for e-commerce
* Knowledge of email marketing & CRO strategies to enhance funnel efficiency
About the Role
This is a full-time position that offers a competitive salary and opportunities for growth. We are looking for a motivated individual who is passionate about sales and marketing, and has experience in managing paid ad campaigns.
How to Apply
If you are interested in this opportunity, please send your resume to the hiring manager with the subject line 'Sales and Marketing Specialist Application - [Your Name]'.