Growth Marketer – Part‑Time (Global Running Company)
2 weeks ago – Be among the first 25 applicants.
Hi… My name is Lena, and I am the founder of Go! Running Tours. This is not your usual job post. I thought I would give it a go at simply writing the good, the bad, and the ugly about being a Growth Marketer with Go! Running Tours. Maybe no one will reply. Maybe many will. I just need one really good one! So let's start. Our new Growth Marketer will be responsible for all our marketing activities for B2C and B2B clients.
Our current markets are growing (some by 100+%) and we are constantly looking for new channels and markets to sell our services. Your marketing DNA has to be of the rare kind that is analytical and structured, while also having the creativity to craft great copy, see new opportunities, and connect the dots between B2C and B2B.
I am looking for a colleague who works systematically with new ideas and markets, has attention to detail, and gets super excited about the responsibility you are given and the fact that the world is your marketing playground. We are lucky that sometimes amazing opportunities (that if you are a runner and marketeer – probably will make you do cartwheels) land in our turban.
You'll be working on a newsletter and more. Imagine an email landing in your inbox from Brooks, Lululemon, or the Abbott World Marathon Majors. Other times, results come from your structured and clever efforts over time. Not because we got it right the first time, but because we kept researching, learning, testing, and voilà: you nailed it!
Our clients include US Bank, Goldman Sachs, Amex, Google, Accenture, and runners of equal awesomeness from all over the world. We also work with some of the biggest names in the running industry (NDA signed) and in the future, with your help, many more.
I am looking for someone in constant growth mode: continuously searching for new opportunities to grow the business, testing initiatives in one city and scaling them, researching new tech and trends. Email marketing is a strong channel of ours, and if you get a thrill from optimising flows, building smart automations, and digging into data, then this is your playground. We already send regular newsletters that do well, but someone with a data/automation mindset will optimise this tremendously.
You'll also own our digital advertising efforts – planning and running campaigns on Meta and Google, exploring new platforms, and keeping an eye on what actually moves the needle. We don’t throw spaghetti at the wall here: we test, learn, and scale what works. You'll also create clever case studies, explore sponsorship opportunities, and pitch bold ideas that help us reach new runners, new companies, and new destinations. If you spot a gap, we want you to fill it (and we’ll back you while you do).
You will be working directly with me in the role.
I love my job, and every day I am grateful to work in a company with a concept that “makes sense.” I have the pleasure of working with runners from all over the world and catering for the best customer group in the world: runners! Some people may find me difficult to work with, as I am impatient, focus radically on progress, and dislike sloppiness. Most people believe I am kind, fun, optimistic, trusting, and understanding.
We work remotely and have only 2–3 hours of internal meetings a week. All other time is reserved for deep work and getting things done. There is always time for a call; we are on Slack, so you’re never left alone.
The salary is not a Ferrari‑level figure, but comfortable based on reduced working hours so you can enjoy life outside work. USD 1,400 a month, 25 hrs a week, managed via Upwork. I don’t believe in colleagues working 60+ hours a week; I want you to have energy, focus, and headspace.
The most important traits to bring to the role are being a fast mover, a super collaborator, and having a drive to grow the business and yourself. But the most important skill of all is execution. If we don’t execute, we can’t move the needle.
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