Job Opportunity:
We are seeking a skilled Paid Media Ad Copywriter to join our team.
This role requires the ability to craft high-performing copy across multiple digital channels, blending creative storytelling with performance marketing expertise.
You will collaborate closely with the team to develop data-driven ad messaging that scales across platforms.
* Craft compelling copy for paid ads across various platforms.
* Write headlines, primary text, CTAs, scripts, and short-form hooks that align with each platform's audience behavior.
* Adapt messaging for various funnel stages (TOFU, MOFU, BOFU) to optimize conversions.
* Collaborate with designers and video editors to align visuals and copy for cohesive creative execution.
* Develop multiple copy variations for A/B testing and analyze performance metrics like CTR, CPA, ROAS, and conversion rate.
We leverage AI tools such as ChatGPT, Jasper, Copy.ai, ElevenLabs, HeyGen, or Runway to assist in scriptwriting, ideation, and ad copy generation.
Experiment with AI-driven testing to quickly iterate and scale winning copy.
The expected outcomes include increased ad engagement and click-through rates (CTR), improved conversion rates and reduced cost per acquisition (CPA), faster creative testing cycles through AI and automation, and consistent production of fresh, high-performing copy variants.
Responsibilities and Qualifications:
* 3+ years of experience in paid media ad copywriting.
* Proven track record of crafting high-performing ad copy.
* Strong understanding of performance marketing principles and analytics.
* Excellent communication and collaboration skills.
* Ability to adapt to changing project requirements and deadlines.
Benefits:
* Opportunity to work with a fast-growing company in the real estate lead generation and data space.
* Competitive salary and benefits package.
* Professional development opportunities.
* Collaborative and dynamic work environment.
What We Offer:
At our company, we believe in fostering a culture of innovation, creativity, and growth. Our team is passionate about developing cutting-edge solutions that drive results. If you are a motivated and talented Paid Media Ad Copywriter looking for a new challenge, we encourage you to apply.