Job Title: Lead Generation Specialist Location: Home-based Country: Brazil About the role: In this role, you will create and execute high-impact demand generation programs across the Brazilian market. You will harness data and intent to engage buying groups across key areas such as Training, System Certification, ISA, and Digital Trust, adapting global strategies for local realities. You'll also partner closely with Sales Directors and the Global Digital Hub to convert interest into opportunities. If you're a bilingual/tri-lingual, hands-on strategist who thrives in a matrixed environment, come and build the engine that feeds our pipeline across Latin America. What you will own: Regional demand strategy: Define the LATAM demand plan tied to MQL, SQL, and opportunity targets by country, sector, and persona. Multi-channel execution: Launch integrated programs across email, LinkedIn/paid social, paid search, webinars/events, and content syndication, localized for Spanish and Brazilian Portuguese. Sales partnership: Build target account lists and joint GTM plans with Sales Directors;
enable teams with localized ABM playbooks and content. Tech + intent: Operationalize ABM/intent platforms (e.G., Bombora, Demandbase/6sense/RollWorks) and convert signals into orchestrated journeys. Attribution discipline: Drive clean segmentation, routing, UTM/tagging, and reporting with digital operations. How you'll execute: Localization that performs: Tailor narratives to local regulations, industries, and buyer behavior;
ensure cultural nuance in copy and creative. Cross-functional sync: Coordinate with field marketing, content, and ops to deliver on time and on brand via Workfront. How you'll measure success: Demand quality: MQLs, SAL/SQL conversion, pipeline contribution, opportunities created. Channel economics: CPL/CAC, influenced revenue, multi-touch attribution. Operational health: Launch timeliness, rework reduct