DESCRIÇÃO DO CARGO
Título do cargo: CBM Vacina COVID-19 (Country Brand Manager / Product Manager II)
Subordinado ao: mRNA Agile Lead
Localidade: São Paulo
MISSÃO DO CARGO:
Responsible for developing and implementing the commercial strategy and tactical plan for COVID-19 Vaccine.
Key responsibilities will include HCP Engagement Plan, Omnichannel plan development and implementation across all therapeutic areas and customer groups, communications, internal and external stakeholder management and tracking key performance indicators (KPI’s).
PRINCIPAIS ATRIBUIÇÕES / RESPONSABILIDADES:
- Strategic planning and tactical execution for COVID Vaccine, with a focus on HCPs engagement, education and delivering relevant and timely information driving results for key medical specialties;
- Provide country input into overall Global Initiatives (GLOCAL)
- Tailor regional/global strategies to local market needs and define local priorities for business
- Define tactical implementation plan to prepare for execution and tailors as appropriate for different market segments, leveraging best practices
- Maximize impact of marketing activities through optimal channel mix, including digital channels
- Drive innovation in a highly dynamic and competitive market by challenging the status quo
- Find new models of go to market to check quick-win opportunities for growth
- Lead development and implementation of omnichannel strategic and tactical plan, partnering with agile leads, marketing managers and cross functional teams
- Develop and implement digital solutions that focus on addressing HCP needs and improving health outcomes with positive impact and return on investment for our business
- Embraces Data and Technology to develop strategies engage HCPs and generate insights to integrate patients’ perspective/needs
- Partner with internal and external stakeholders to provide materials and programs to support people needs
- Foster relationships with key influencers, opinion leaders and target customer groups within the disease area
- Build and maintain relationships with key external stakeholders such as KOLs and policy makers
- Create and maintain a local team culture that challenges the status quo, values collaboration and supports innovation
- Develop digital businesses meetings strategy, validate disease-specific messages, design training (w/medical, regulatory), develop awareness campaigns, congresses content (w/ KOLs) in partnership with Medical
- Maintain a tracking of Key Performance Indicators related to the COVID-19 Vaccine
- Accountable for the planning & spending of budgets (revenue/DME)
- Ensure that all the work is done with integrity and in compliance with all the policies in place.
QUALIFICAÇÕES NECESSÁRIAS PARA O CARGO
Education
- University degree required (business administration or scientific degree preferred)
- MBA in the marketing/business area or related area preferred
Languages
- Ability to communicate in Portuguese and English required (Advanced/Fluent)
**Experience**:
- Minimum 05 to 10 years experience in the Pharmaceutical Industry or Health Market
- Previous experience with Vaccines will be considered a differential
- Strong personal integrity, and customer focus
- Previous experience with Digital Initiatives and team’s leadership (direct or indirect)
- Strong ability in process and project management, agile in a fast-paced environment, resourceful and solution oriented
- Able to effectively contribute and work on multifunctional teams, working as a lead in agile teams and ability to orchestrate teams to focus on removing barriers to achieve goals
- Excellent interpersonal communication, negotiation, and advanced presentation skills
- Must be able to adapt, organize, prioritize, and work effectively in a constantly changing field
- based environment
- Deep knowledge of Marketing 4.0 - Digital skills
- Proven ability to use IT tools and interface effectively with a variety of technical platforms
- Analytical digital capability and data interpretation
A Pfizer é uma das maiores empresas biofarmacêuticas de inovação do mundo e um dos valores da companhia é Equidade. Esta é uma oportunidade igualitária para todas as pessoas independentemente da raça, origem, gênero, orientação sexual, idade, presença de deficiência, estado civil, religião ou crença, nos termos da lei. Valorizamos a diversidade e inclusão, e buscamos um ambiente de trabalho cada vez mais plural, justo e equânime.
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