Drive growth through emotion-led ad creative, leveraging visuals and music to craft compelling stories that spark nostalgia and feeling. We're looking for a Creative Strategist to partner with editors and UGC creators to build, test, and scale high-converting video concepts.
* Turn insights into scroll-stopping hooks and storyboards; select music and pacing that carry the message.
* Build concise briefs for UGC creators/editors; source and manage creators.
* Guide editing (cuts, rhythm, captions/overlays when needed) to maximize thumb-stop, CTR, and CVR.
* Launch rapid tests; read performance (nCAC, CTR, hold rate, ROAS) and iterate fast.
* Repurpose winners into statics
Key Responsibilities:
* Own visual creative strategy from concept → brief → edit → test → scale.
* Collaborate with designers, editors, and media buyers on weekly sprints.
* Maintain a swipe file of winning references and trend formats.
* Coordinate whitelisting/influencer assets as needed.
Requirements:
* Proven record of video ads that convert.
* Strong sense of music selection and timing.
* Comfortable with data: can read a dashboard and decide the next test.
* UGC + short-form paid social experience.
* Clear briefs, fast iterations; low-ego, high-ownership.