Tracking & Digital Analytics Engineer
Client: Paramount+
Role: Tracking & Digital Analytics Engineer (Web, Mobile & CTV/OTT)
Engagement: Overseas Contractor
Experience Level: 3+ Years Minimum
Rate: DOE
Role Summary
Paramount+ is seeking a hands-on Tracking & Digital Analytics Engineer to drive the implementation and validation of analytics across our global streaming ecosystem. You will be responsible for ensuring that user behavior—from web browsers to smart TVs—is captured accurately and consistently. This is a technical, QA-focused role that sits at the intersection of Product, Engineering, and Data Science.
Key Responsibilities
* Technical Specification: Translate high-level business and product requirements into granular technical tracking specifications (SDRs/Event Mapping).
* Multi-Platform Implementation: Implement and validate analytics tracking across a diverse device landscape, including Web, Mobile (iOS/Android), and CTV/OTT (Roku, Apple TV, Fire TV, etc.).
* Quality Assurance & Debugging: Perform rigorous data validation and event verification using debugging tools to ensure data integrity before and after production releases.
* Third-Party Measurement: Validate and troubleshoot integrations with essential industry measurement tools such as Nielsen and comScore.
* Operational Support: Maintain comprehensive tracking documentation (data layers, tag maps) and support release readiness by identifying and resolving data discrepancies.
* Cross-Functional Collaboration: Act as the bridge between Analytics and Engineering teams to ensure tracking is built into the development lifecycle.
Required Skills & Experience
* Analytics Expertise: 3+ years of dedicated experience in digital analytics tracking implementation.
* Tooling Proficiency: * Expert-level hands-on experience with Adobe Analytics.
* Strong proficiency in Tealium or similar Tag Management Systems (Adobe Launch, GTM).
* QA & Debugging: Proven background in analytics QA, validation, and debugging (e.G., Charles Proxy, Fiddler, or browser developer tools).
* Domain Knowledge: Previous experience with Streaming/Digital Media products and the unique tracking challenges of video heartbeat and playback metrics.
* Communication: Ability to clearly communicate technical tracking requirements to non-technical stakeholders in a fast-paced environment.
Platform Focus
* Web: Desktop and Mobile Web applications.
* Mobile: Native iOS and Android apps.
* OTT/CTV: Connected TV platforms (Smart TVs, Gaming Consoles, Streaming Sticks).