Job Opportunity
Cooler Master is a global computer hardware manufacturer founded in Taiwan. They serve as an OEM partner to major technology brands worldwide.
Role Overview
As a Public Relations Manager for Latin America, the goal is to increase Cooler Master's visibility across key markets through strategic public relations efforts.
Key Responsibilities:
* Develop and execute a regional PR calendar that aligns with business objectives.
* Build strong relationships with top-tier tech and gaming editors, reviewers, and influencers through targeted outreach initiatives.
* Plan and execute virtual and local press events, manage press lists, invitations, materials, and post-event follow-ups to ensure seamless execution.
* Coordinate product reviews by allocating samples, delivering them to regional media outlets, and tracking progress.
* Collaborate with distributors, e-commerce partners, and brand collaborators to drive joint PR opportunities that benefit all parties involved.
* Adapt global press materials for LATAM audiences, ensuring culturally relevant content that resonates with local stakeholders.
* Monitor and report on press coverage, analyze performance metrics, and deliver comprehensive post-launch summaries to inform future strategies.
Maintain Compliance - Ensure consistent application of embargoes, NDA terms, and authorized content usage.