As the Senior SMM Specialist, you will be responsible for developing and executing high-impact social media strategies that resonate with a tech-savvy Web3 audience. You will manage and grow our social media channels, ensuring alignment with our brand’s voice, values, and community engagement. This role requires a creative mindset, strategic thinking, and hands-on experience in the Web3 space, including blockchain, decentralized finance (DeFi), NFTs, and DAOs.Social Media Strategy & PlanningCreate and manage a comprehensive strategy across platforms (Twitter, TikTok, Instagram, Discord, Telegram, LinkedIn, etc.) with a focus on Web3 trends and community buildingKeep up with blockchain, crypto, NFTs, DAOs, and DeFi developments, and integrate these into strategyPlan and execute data-driven social media campaigns for brand initiatives, product launches, partnerships, and eventsContent Creation & ExecutionCraft engaging and educational content tailored to Web3 audiences (posts, threads, memes, visuals), in collaboration with content teamsCommunity Engagement & Relationship BuildingActively monitor and engage with the Web3 community—responding to queries, facilitating discussions, and managing conversations to foster trustIdentify and collaborate with influencers, thought leaders, and key Web3 players to boost reach and authorityAnalytics & Cross-Team CollaborationTrack and analyze key social media metrics, providing insights and recommendations to optimize performanceWork closely with marketing, product, and community teams to ensure alignment with broader goalsExperience Required3+ years in Social Media Marketing, including 2+ years specifically in Web3, blockchain, or crypto industriesProven track record managing and growing social media channels (Twitter, Discord, Telegram, etc.) for Web3 projects or startupsDemonstrated success in running data-driven social media campaignsExperience in community management and building online communitiesFamiliarity with influencer marketing in the Web3 spaceSkillsStrong written and verbal communication skills, with the ability to simplify complex Web3 conceptsDeep understanding of blockchain, crypto, DeFi, NFTs, and DAOsProficiency in analytics tools (Google Analytics, Hootsuite, or similar)Ability to create engaging, educational, and platform-appropriate contentSkilled at measuring performance and optimizing strategy based on insightsMindsetData-driven and results-oriented approachHigh level of autonomy and ownership in a dynamic, fast-paced environmentPassionate about the Web3 ecosystem and staying on top of trendsAdaptable and proactive, comfortable navigating change and ambiguityCollaborative team player with a strong sense of community engagementWhy you'll love working with usJoin ayoung, creative teamin a fast-paced and supportive environmentWe’reopen to new ideas— if you’ve got a vision, pitch it and make it happenEnjoycompetitive paythat matches your skills and experienceBe part of a company that’s shaping the future ofDeFiTake time when you need it — we offerunlimited vacation daysGet fullycompensated for your work gear— we’ll set you up for successTravel with us! We host anannual team retreat at a top international locationJoin us in shaping the future of DeFi with 1inch!
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