About the Position
Leading a fast-growing real estate lead generation and data business requires innovative professionals who can craft compelling copy across multiple digital channels.
We seek an Ad Copywriter with expertise in paid media to write high-performing copy for various platforms.
Responsibilities
* Create and test engaging copy for ads on Meta, TikTok, Google, and YouTube.
* Develop headlines, primary text, CTAs, scripts, and short-form hooks tailored to each platform's audience behavior.
* Adapt messaging for different funnel stages (TOFU, MOFU, BOFU) to optimize conversions.
* Collaborate with designers and video editors to align visuals and copy for cohesive creative execution.
Creative Strategy & Optimization
* Design multiple copy variations for A/B testing and analyze performance metrics like CTR, CPA, ROAS, and conversion rate.
* Use data insights and feedback from the Paid Media team to refine messaging and improve outcomes.
* Research competitors, market trends, and ad libraries to identify new creative angles.
Ai & Automation
* Leverage AI tools such as ChatGPT, Jasper, Copy.ai, ElevenLabs, HeyGen, or Runway to assist in scriptwriting, ideation, and ad copy generation.
* Experiment with AI-driven testing to quickly iterate and scale winning copy.
Collaboration & Workflow
* Work with the Creative, Media Buying, and Strategy teams to ensure copy aligns with campaign goals.
* Meet deadlines for consistent delivery of new ad variations.
* Take initiative in creative brainstorming sessions and performance reviews.