Direct Response Creative Strategist (Meta Ads Focus)
Company:
Penrose Skin
Location: Fully Remote
Compensation: $50,000 to $72,000 USD per year + Performance Bonus Structure
Job Type: Full-time
The Opportunity
Own the creative engine behind a DTC brand currently spending nearly $700K per month on Meta Ads with a target to scale to $2-3M per month in ad spend this year. You will write the scripts, build the strategy, and drive the ads that take Penrose Skin to the next level. This is a high-impact role for an elite direct response creative strategist who operates with extreme autonomy, understands deep consumer psychology, and wants a direct line to the founders.
About Penrose Skin
We are a premium direct-to-consumer grooming brand known for luxury, pheromone-infused body butters inspired by designer fragrances. From a niche disruptor, we have grown rapidly through viral digital marketing into a highly sought-after grooming essential. With a strong DTC presence and ambitious product launches ahead, this role sits at the absolute center of our next phase of aggressive scaling.
What You Will Do
Scale the Account: Push our Meta ad spend from its current $700K per month toward $2-3M per month while maintaining or improving ROAS through relentless creative testing and iteration.
Deep Psychological Strategy: Build concepts based on deep customer personas and match specific marketing frameworks (unaware, problem-aware, solution-aware) to those personas and their desires.
High-Volume Output: Produce a high volume of quality concepts weekly, working seamlessly with our graphic designers and leveraging AI tools (like nanobanana pro) to build statics on your own.
Scientific Iteration: Run\ "learnings\" on every single creative. Form a hypothesis, test it, analyze why it worked or failed, and iterate on the winners relentlessly.
UGC and Content Mastery: Build and improve systems to source UGC, brief creators, manage AI video creatives, and oversee the production of high-converting assets.
What We Are Looking For
Proven Scale: You have a documented track record of managing creative strategy for Meta ad accounts spending $500K+ per month and have helped scale ad spend to $1M+ per month.
Extreme Autonomy: You do not wait for instructions. You get things done, build systems, and take full ownership of the creative pipeline without being asked.
Psychology Expert: You deeply understand consumer awareness stages, emotional hooks, personas, and how to write copy that converts cold traffic for specific audience segments.
AI and Format Fluent: You are up-to-date with the latest AI tech for ad creation (statics, video, AI-generated content) and know how to design listicles, advertorials, and hybrid MOF/BOF ads.
Obsessive Learner: You are addicted to learning, improving, and analyzing data to beat your own control ads. You stay on top of every new tool and trend in the space.
Our Culture
We are not a corporate 9-to-5. We are a small, obsessive team that plays to win.
We believe discipline beats motivation, every single day. We go all in, execute relentlessly, and hold ourselves to excruciatingly high standards because great is simply not good enough. We take full responsibility for our results. No excuses, no blame, no waiting to be saved.
We stay focused. We eliminate distractions. We embrace resistance because the sword can only be forged under fire.
We are radically honest, delusionally optimistic, and deeply grateful, but never satisfied.
If that sounds exhausting, this is not for you. If it sounds like home, we want to talk.