Marketing Professional for Change
This role is a unique opportunity to leverage marketing as a force for change, helping doctors and healthcare organizations thrive. Our mission-driven team aims to connect doctors with underserved communities, making a real difference in people's lives.
We are looking for a senior marketing professional to work closely with our recruitment and strategy team. The successful candidate will design and implement strategic marketing campaigns to attract qualified doctors to regions where they are needed most.
The role involves two high-impact phases:
Phase 1: Attracting Quality Doctors
You'll work closely with our teams to identify key messaging angles, leverage data to highlight regional demand, and craft compelling narratives that resonate with purpose-driven physicians.
Your responsibilities will include:
* Designing and executing localized marketing strategies to attract doctors to work in underserved communities
* Collaborating with recruitment and client teams to understand doctor profiles, community needs, and positioning strategies
* Running digital paid campaigns (Meta, Google, LinkedIn) to build awareness and trust
* Managing content creation (bios, testimonials, practice spotlights, ads, video assets) with a focus on human-centered storytelling
* Establishing marketing processes and systems that can be replicated across multiple regions and healthcare organizations
* Measuring and optimizing campaigns based on data: patient sign-ups, website visits, cost per acquisition, and more
Phase 2: Helping Doctors Build Their Practice
Once doctors are placed, you'll lead efforts to build their visibility and trust in the community through localized marketing. Your work will help them launch with confidence, build a steady flow of patients, and establish long-term relationships.
Your responsibilities will include:
* Designing and executing localized marketing strategies to attract patients to newly settled doctors and healthcare organizations
* Collaborating with recruitment and client teams to understand doctor profiles, community needs, and positioning strategies
* Running digital paid campaigns (Meta, Google, LinkedIn) to build awareness and trust
* Managing content creation (bios, testimonials, practice spotlights, ads, video assets) with a focus on human-centered storytelling
* Establishing marketing processes and systems that can be replicated across multiple regions and healthcare organizations
* Measuring and optimizing campaigns based on data: patient sign-ups, website visits, cost per acquisition, and more
Must-Haves:
* 5+ years experience in marketing
* Good level in English (main work language serving North American clients)
* Experience in Marketing agencies or start-ups
* B2B + B2C experience
* You have an Entrepreneur/business mindset
* A passion for healthcare, purpose-driven work, or community building
* You can be both hands-on/technical as well as manager
* Flexibility with working hours
* Hands-on experience with Meta Ads Manager, Word Press/HTML, and analytics platforms
About This Opportunity:
* Purpose-Driven: You'll help both new doctors build their practice and help patients access the care they deserve.
* Remote: Work from anywhere
* Impact-First Culture: We measure success in outcomes, as well as in clicks and conversions.