Overview: If you think CRO is just changing button colors to green, running\ "best practice\" listicles you copied from a competitor, or obsessing over Conversion Rate instead of Revenue Per Session—do not, we don't do\ "website redesigns\" based onfeelings. We don't do\ "funnel jacking.\" We do Evolutionary Redesign based on the Billion Dollar Data Funnel. We are looking for a Senior CRO Strategist who understands that a website is simply a domain that visually presents an Offer and communicates UVPs through Copywriting and Creative. Your job is to close the gap between the Actual Customer Journey and the Optimal Customer Journey. Who You Are: You are a Detective, not a Guesser: You know that demographics get the click, but psychographics win the sale. You don't move a pixel until you've analyzed the\ "Raw Data\" and listened to the customer. You Design for the\ "Gator\": You understand that 95% of purchasing decisions are subconscious. You know how to feed the Gator clarity and only wake up the\ "Judge\" when it's time to validate specs and reviews. You Hate\ "Conversion Rate\": You know it's a vanity metric. You optimize for Revenue Per Session (RPS), Element Revenue Per Session (eRPS), and Contribution Margin. You Don't\ "Test Everything\": You prioritize ruthlessly using the ICE Framework (Impact, Confidence, Ease). You only run tests that matter. What You Will Do (The 6-Step Data Loop): Deep Research: You will run the full data funnel. You'll analyze Customer Feedback Surveys (asking\ "What/How,\" not \"Yes/No\"),conduct Competitor Analysis via the 5 Pillars (Offer, UVP, Copy, Creative, UX), and dive into Revenue-Based Heatmaps. Hypothesis Generation: You will write hypotheses that actually mean something. Formula:\ "Because of [Insight], if we change [Variable], [Metric] will increase by [X]% for [Segment]. The 5 Pillars Audit: You will constantly audit client sites to find the weakest pi