Overview
Join to apply for the Web and product analytics specialist role at Virtustant.
Job Description
This role is focused on implementing advanced analytics and conversion tracking across multiple eCommerce sites. The ideal candidate is detail-oriented, highly technical, and skilled in setting up and managing tracking tools that provide clear insights into customer journeys and behaviors.
Responsibilities
* Configure and manage tracking for product clicks, purchases, and customer journeys.
* Monitor traffic sources including Meta, TikTok, Affiliate, and Organic channels.
* Identify and analyze cart abandonment trends.
* Map full customer journeys, tracking engagement points and time on site.
* Provide actionable insights to optimize conversions and customer retention.
* Evaluate performance data to recommend strategies for improving sales and reducing ad spend.
* Deliver regular reports and dashboards that support data-driven decision-making.
Required Experience and Qualifications
* Proven experience with Google Analytics, Google Tag Manager, and UTM implementation.
* Strong knowledge of Looker Studio, ClickFunnels, and conversion tracking platforms.
* Hands-on experience with WordPress/WooCommerce and Shopify.
* Familiarity with third-party eCommerce seller platforms.
* Solid understanding of online sales funnels, attribution, and performance tracking.
Preferred Skills
* Ability to translate complex data into clear, actionable recommendations.
* Strong problem-solving and troubleshooting skills in digital platforms.
* Experience working across multiple websites or eCommerce product lines.
Personality
* Analytical and detail-oriented.
* Tech-savvy and proactive in identifying areas for optimization.
* Highly organized and able to manage multiple projects at once.
* Results-driven with a strong focus on performance improvement.
Software & Tools
* Schedule: 9 - 5 PST
Salary and Benefits
Payment in USD or Local Currency according to candidate's preference.
Details
* Seniority level: Associate
* Employment type: Full-time
* Job function: Analyst and Marketing
* Industries: Consumer Services
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