Principal Business Performance Analyst
Location Brazil (Remote)
Duration: Long Term
Key Roles & Responsibilities
Analyze and optimize affiliate marketing campaigns to improve conversion rates and ROI
Design, execute, and evaluate A/B and multivariate tests across offers, landing pages, and user journeys
Use advanced analytics to identify trends, opportunities, and areas for performance improvement
Develop customer segmentation and attribution models to measure campaign effectiveness
Build and maintain dashboards to track affiliate KPIs and business performance
Translate data insights into clear, actionable recommendations for Marketing, Product, and Technology teams
Partner with affiliate stakeholders to align performance goals with business objectives
Mandatory Requirements
Bachelor's or Master's degree in a quantitative field (Statistics, Economics, Engineering, Data Science, or similar)
6+ years of experience in affiliate marketing, digital marketing analytics, or performance analysis
Strong proficiency in SQL for data extraction and analysis
Hands-on experience with Python or R for statistical analysis
Proven experience with A/B testing and multivariate testing
Expertise in web analytics tools such as Google Analytics and Adobe Analytics
Advanced data visualization skills using Tableau or Google Data Studio
Strong communication skills with the ability to explain insights to non-technical audiences
Preferred Qualifications
Experience with Google Cloud Platform and BigQuery
Familiarity with affiliate networks such as Rakuten or Income Access
Background in subscription-based or e-commerce businesses
Experience using JIRA and Confluence