Marketing for Social Impact
This role isn't just about metrics and campaigns. It's about using marketing as a force for change—first, by attracting the right healthcare professionals to communities that need them most, and then by boosting their visibility and reputation to help them start their mission .
The ideal candidate will work closely with our recruitment and strategy team to design and implement strategic marketing campaigns aimed at attracting qualified doctors to underserved regions. This includes identifying key messaging angles, leveraging data to highlight regional demand, and crafting compelling narratives that resonate with purpose-driven physicians.
Once doctors are placed, you'll lead efforts to build their practice and patient base through localized marketing. Your work will help them launch with confidence, build a steady flow of patients, and establish long-term relationships.
* Main Responsibilities:
* Designing and executing localized marketing strategies that will attract doctors to work in underserved communities
* Collaborating with recruitment and client teams to understand doctor profiles, community needs, and positioning strategies
* Running digital paid campaigns to build awareness and trust
* Managing content creation (bios, testimonials, practice spotlights, ads, video assets) with a strong focus on human-centered storytelling
* Establishing marketing processes and systems that can be replicated across multiple regions
Requirements:
* 5+ years experience in marketing
* Good level in English (main work language)
* Experience in Marketing agencies or start-ups
* B2B + B2C experience
* A passion for healthcare, purpose-driven work, or community building
* Hands-on experience with Meta Ads Manager, Word Press / HTML, and analytics platforms
About this Role:
This is an impact-first culture where we measure success in outcomes, not just clicks and conversions. You'll have the opportunity to make a real difference in the lives of patients and healthcare professionals.
We're looking for someone who shares our values and is passionate about creating positive change. If you're a marketing professional with a purpose-driven mindset, we'd love to hear from you.
* Why Choose Us?
* Purpose-Driven: You'll help new doctors build their practice and help patients access the care they deserve
* Remote Work: Work from anywhere
About the Ideal Candidate:
We're looking for someone who is hands-on, yet strategic in their approach. You should have a good level of English proficiency and experience working in Marketing agencies or start-ups. A passion for healthcare, purpose-driven work, or community building is essential.
We're open to discussing flexible working hours and remote work arrangements. If you're interested in making a meaningful impact in the world of healthcare, we encourage you to apply.
* What We Offer:
* Impact-First Culture: We measure success in outcomes, not just clicks and conversions
* Remote Work: Work from anywhere