Digital Marketing Specialist
We are seeking a skilled Digital Marketing Specialist to drive high-quality lead generation and execute our digital marketing strategy. This role demands deep expertise in paid advertising, conversion-focused landing pages, performance analytics, SEO, and CRM-integrated campaigns.
Responsibilities:
* Develop, manage, and optimize full-funnel digital advertising campaigns across multiple platforms to achieve qualified lead generation goals.
* Implement email campaigns, retargeting, and automated workflows in ActiveCampaign to nurture leads and ensure accurate CRM data integration.
* Design and produce brand-aligned marketing materials, including digital ads, product images, and videos, to elevate brand perception and drive audience engagement.
* Create website content, such as landing pages and product listings, while supporting keyword research and SEO enhancements across the company website and partner platforms.
* Manage and utilize image libraries for polished, on-brand visuals.
* Support special projects, such as trade shows, partnership promotions, and seasonal campaigns.
* Stay up-to-date with luxury travel trends, platform changes, and digital marketing best practices.
Requirements:
* 5+ years of experience in digital marketing, with a mix of creative and performance-based work and a proven track record of generating qualified leads.
* Demonstrated success managing digital advertising campaigns across Meta, Google, and LinkedIn platforms.
* Proficiency in WordPress and landing page builders, solid understanding of SEO tools, and analytics and tracking tools.
* Hands-on experience with CRM platforms, email marketing, and marketing automation.
* Strong proficiency in Adobe Creative Suite, analytical mindset, and excellent written and verbal communication skills in English.
* Highly organized, with strong attention to detail, time management, and follow-through.
* Passion for luxury travel, storytelling, and hospitality is a plus.
Salary: USD 1,500/month