As an Off-Site SEO Specialist, you will focus exclusively on implementing off-site SEO strategies to improve search engine rankings and increase the authority of our website. Your primary responsibilities will include identifying and acquiring valuable backlinks and managing both paid and free guest posting opportunities.
**Key Responsibilities**:
- Develop and execute effective backlink-building strategies tailored to our brand's goals.
- Identify relevant websites for guest posting and negotiate opportunities (paid and unpaid).
- Collaborate with content creators and writers to ensure high-quality, SEO-optimized guest posts.
- Monitor, analyse, and report on the performance of backlink and guest posting campaigns.
- Stay updated on the latest trends and best practices in off-site SEO to continuously refine strategies.
**Requirements**:
- Demonstrated experience in off-site SEO, specifically in backlink acquisition and guest post management.
- Strong understanding of SEO fundamentals and how off-site efforts impact overall search visibility.
- Excellent communication and negotiation skills to secure guest posting opportunities.
- Ability to work independently and deliver results in a fast-paced environment.
- Familiarity with SEO tools such as Ahrefs, SEMrush, or Moz is preferred.