About the Role
We are seeking a skilled Public Relations and Social Media Specialist to lead our public relations, media outreach, social media content strategy, and brand reputation management across our desktop and mobile product lines.
This individual will play a centralized role in crafting compelling brand narratives, securing earned media coverage, creating and posting engaging social and video content, managing community engagement and brand reputation, and driving awareness for a diverse portfolio of consumer products.
The ideal candidate is a strong English speaker and strategic communicator who can write press materials, design social content, produce and edit videos (YouTube), engage with online communities, build relationships with media and influencers, and monitor brand sentiment across platforms.
Key Responsibilities
* Develop and distribute press releases for product/feature launches, partnerships, and company milestones.
* Proactively pitch to journalists, bloggers, and influencers to secure earned media coverage.
* Build and maintain strong relationships with media contacts.
* Identify timely PR opportunities across product categories.
* Monitor industry trends and media coverage to inform outreach strategies.
Brand Reputation & Crisis Management
* Track brand sentiment across media, social platforms, and app stores.
* Lead crisis communication and rapid-response strategies when needed.
* Collaborate with internal teams to escalate and resolve issues or harmful content.
* Encourage positive user reviews and manage feedback loops across platforms.
Social Media Management, Content Creation & Influencer Outreach
* Own day-to-day social media posting for multiple products, including content calendar management.
* Design engaging graphics, write compelling copy, and produce short form videos.
* Create and edit YouTube videos, including tutorials, promos, and brand storytelling content.
* Respond to comments and DMs across platforms to build and maintain community engagement.
* Measure performance (KPIs, engagement, growth) and optimize content strategy.
* Identify, recruit, and manage influencer and creator partnerships.
* Plan influencer campaigns aligned with product and brand goals, and track results.
Internal & External Communications
* Draft and share company announcements, leadership content, and blog posts.
* Keep internal channels updated with press releases, media coverage, and key milestones.
* Craft messaging for executive interviews, public speaking, and media appearances.
* Ensure consistency and brand alignment in all public-facing communications.
Required Skills and Qualifications:
* 2+ years of experience in PR, communications, media relations, or brand marketing.
* Experience managing social media accounts and creating engaging content.
* Strong English proficiency and storytelling skills across formats.
* Proven ability to secure media coverage and build press relationships.
* Solid understanding of brand reputation management and crisis comms.
* Experience with influencer discovery, collaboration, and campaign execution.
* Experience creating and editing YouTube videos (product walkthroughs, educational content, social video).
* Proficiency in tools like Canva, Adobe Creative Suite, or CapCut.
* SEO and ASO understanding.
* Experience with mobile apps or tech brands.
* Strong analytical skills for social and PR performance reporting.