Visual Expert Lead
About Us
We are committed to empowering small businesses by providing them with the tools, strategies, and insights they need to thrive.
At our organization, we believe that small businesses are the backbone of our economy. That's why we're on a mission to provide them with high-quality visual content that helps them build trust and credibility with their customers.
The platform we use complements our services perfectly: it's no-nonsense, easy-to-use software that helps local businesses streamline operations, drive leads, and maximize revenue with minimal effort so they can focus on what they do best.
Why We Need You
You have a keen eye for detail. You can look at a website or visual asset and know whether it builds trust or destroys it. You see the logo that looks unprofessional, the photo that screams 'we didn't try,' the typography that signals cheap. And it bothers you. Physically.
We're building a production team that creates websites, logos, and visual assets for 4,000+ local service businesses—contractors, plumbers, attorneys, HVAC companies. These businesses live or die by how professional they look online. Your job is to make sure everything we ship makes them look like the best option in their market.
As A Visual Expert Lead, You'll:
* Manage a team of designers who assemble websites from content, photos, and structured data.
* Inspect work daily, catching the details that kill credibility, coaching your team to see what you see, and refusing to let 'good enough' out the door.
* DO the work yourself when necessary. When a logo needs to be created or fixed, you're not waiting for someone else. When a layout isn't working, you can open the file and make it better.
* Lead by example because you're a designer first, manager second.
The Impact You'll Have
Quality is your obsession. You review completed work daily—not for completion, but for excellence. You catch the weak logo, the amateur photo crop, the layout that buries the CTA, the color palette that feels dated. Nothing ships unless it meets your standards.
You inspect, you coach, you elevate. You're providing specific feedback on real work: 'This logo doesn't work because the type is fighting the icon.' 'This hero image undermines trust—the lighting looks fake.' 'This layout guides the eye away from what matters.'
What We Really Need From You
Core Requirements:
- 5+ years in visual design with a portfolio that demonstrates genuine taste—not just competence, but an eye for what converts vs. what just exists.
- 2+ years leading or managing a design team—you've held people to standards, given hard feedback, and developed talent.
- Hands-on execution skills: you can create and refine logos, fix layouts, improve visual hierarchy yourself.
- Production experience: you've worked in environments where volume mattered—agencies, e-commerce, high-output teams.
- Quality obsession: you reject work that's 'fine' because fine doesn't win.