As a **Head of Digital Marketing**, we need a strong leader who can able to organize all digital campaigns across our B2C brand.
**Responsibilities**:
- Lead digital transformation initiatives, scaling performance marketing efforts across Google Ads, Meta, and YouTube platforms.
- Develop and execute data-driven marketing strategies by leveraging analytics, segmentation, and personalized messaging to maximize engagement and conversion rates.
- Strengthen brand positioning through market research and competitive analysis, increasing top-of-mind awareness (TOMA).
- Optimize user journeys using AI-driven personalization, resulting in a 30% uplift in conversion rates.
- Manage cross-functional teams—including product, design, and content—for cohesive brand execution across all digital touchpoints.
- Define and track key performance indicators (KPIs) using tools such as Google Analytics and Tableau to inform strategic decisions.
- Drive user acquisition through integrated multi-channel campaigns, including partnerships and influencer marketing.
- Lead and mentor a team of media buyers and creative strategists to ensure campaign excellence and innovation.
- Set and monitor core KPIs (CPA, ROI, LTV), conduct daily performance reviews, and adjust strategies for continuous improvement.
- Collaborate with tracking and analytics teams to ensure accurate data collection and transparent reporting.
**Requirements**:
- Must have: experience in the iGaming/Betting/Gambling industry
- 5+ years in performance marketing, at least 3+ years in gambling or crypto verticals
- Hands-on experience with gambling traffic networks (RichAds, PropellerAds, ROIads)
- Strong understanding of tracking tools (Voluum, RedTrack)
- Leadership experience
**Benefits**:
Competitive Salary
Comprehensive Training and Career Development through our talent management program
Fully remote or Comfortable office in our offices based in Dubai, OAE/Erevan, Armenia
Generous Paid Vacation