Business Development Specialist
The primary objective of this position is to increase our pipeline and stimulate demand in Brazil by cultivating strong relationships with associations, influencers, and communities.
This role will collaborate closely with the marketing team, providing weekly updates on partnerships, events, and lead generation metrics.
* Partnership Development: Identify and establish connections with associations, communities, and influencers. Organize partnership calls and follow up with key stakeholders. Maintain a list of relevant industry events. Conduct market research to identify trends, opportunities, and potential partners within the ecosystem. Represent the company at local events, meetups, and workshops. Host or co-host online/offline events and product demonstrations.
* Community Engagement & Customer Relations: Lead and grow our community presence in Brazil. Foster strong relationships with customers and webinar attendees. Engage with users and prospects on LinkedIn; send connection requests, interact with posts, and identify brand advocates. Understand customer needs and gather insights to refine local strategy and messaging for various purposes, such as ad copies. Contribute to local content creation (reports, articles, or interviews in Portuguese).
* Brand Visibility: Explore PR opportunities to feature the company in prominent Brazilian magazines, online blogs, podcasts, social media influencers, and panels. Coordinate or organize small gatherings, dinners, or networking events for target audiences. Represent the company in local communities and industry discussions.