Job Description:
We are seeking a skilled Public Relations & Social Media Specialist to lead our company's PR efforts, manage social media content, and build brand reputation.
Main Responsibilities:
* Craft compelling brand narratives and secure earned media coverage
* Create and post engaging social and video content
The ideal candidate will have strong English proficiency, strategic communication skills, and experience managing social media accounts and creating engaging content. They will also be able to write press materials, design social content, produce and edit videos, engage with online communities, build relationships with media and influencers, and monitor brand sentiment across platforms.
Key Requirements:
* 2+ years of experience in PR, communications, media relations, or brand marketing
* Experience managing social media accounts and creating engaging content
* Strong English proficiency and storytelling skills across formats
* Proven ability to secure media coverage and build press relationships
* Solid understanding of brand reputation management and crisis comms
* Experience with influencer discovery, collaboration, and campaign execution
* Experience creating and editing YouTube videos (product walkthroughs, educational content, social video)
* Proficiency in tools like Canva, Adobe Creative Suite, or CapCut
* SEO and ASO understanding
* Experience with mobile apps or tech brands
* Strong analytical skills for social and PR performance reporting