We are looking for a dynamic and creative Digital Marketing Specialist to join our team. This role is perfect for someone who enjoys a variety of marketing-related tasks, both analytical and creative. You will be responsible for creating engaging organic social media content and contributing to performance marketing initiatives.
**Key Responsibilities**:
- ** Social Media**: Develop, manage, and execute organic social media content that aligns with our brand and marketing goals.
- ** Performance Marketing**:Play an active role in setting up, testing, and optimizing paid marketing campaigns across various platforms (Google Ads, Bing Ads, Meta Ads, Pinterest Ads).
- Education: Bachelor's degree in Marketing, Communications, or a related field
- Creativity: Proven ability to develop engaging social media content.
- Community Management: Experience in managing and growing online communities, and engaging with followers.
- Performance Marketing: 1+ years of experience in managing paid media campaigns.
- Data Analytics: Strong numerical and analytical skills with the ability to translate data into actionable insights.
- Communication: Excellent written and verbal communication skills in English. Spanish, Dutch, German, or French is a plus.
- Initiative: Self-starter with efficient time management and strong problem-solving skills.
Preferred Qualifications:
- Familiarity with social media management tools like Later for scheduling and automating posts.
- Proficiency with social media analytics tools such as Hootsuite, or Socialbakers for tracking and analyzing performance.
- Knowledge of Analytics tools such as Looker/Tableau.