Job Description
We are seeking a highly skilled Paid Media Specialist to manage and scale paid ad campaigns on Facebook Ads & Google Ads, focusing on DTC e-commerce brands.
This role requires a deep understanding of e-commerce metrics (AOV, LTV, conversion rates, etc.) to drive profitability. The ideal candidate will have expertise in optimizing ad performance through data-driven decision-making, improving ROAS & CPA.
The successful candidate will have hands-on experience with e-commerce stores (Shopify knowledge is a plus) and proficiency with Google Ads Editor for bulk campaign management.
Key Responsibilities:
* Manage and scale paid ad campaigns on Facebook Ads & Google Ads
* Optimize ad performance through data-driven decision-making
* Deep understanding of e-commerce metrics to drive profitability
* Creative testing & ad iteration to enhance engagement and conversion rates
* Competitor & market trend analysis to identify opportunities and improve strategy
* Reporting & insights generation using Looker Studio and other analytics tools
Requirements
To be successful in this role, you will need:
* +5 years of experience running Facebook & Google Ads campaigns
* +5 years of experience with Merchant Center
* Hands-on experience with e-commerce stores (Shopify knowledge is a plus)
* Proficiency with Google Ads Editor for bulk campaign management
* Strong analytical skills with a focus on revenue-driving decisions
* Fluent in English (written and spoken)
* Experience with remarketing & dynamic product ads
* Proven expertise in SEO (Search Engine Optimization)
* Experience working with external feed management platforms (DataFeedWatch or Channable)
Benefits
This is a full-time position that offers the opportunity to work with high-growth e-commerce brands and develop your skills in a fast-paced environment.
The ideal candidate will have a passion for e-commerce and digital marketing, and be able to work effectively in a remote team.