We're looking for a seasoned digital marketing expert to manage our Google Ads campaigns.
Job Description
An experienced Google Ads specialist is needed to join our team. The ideal candidate will have a strong track record of generating leads in the U.S. Home Improvement space (roofing, remodeling, HVAC, etc.).
The successful candidate will be responsible for planning, launching, and managing ad campaigns for U.S.-based home service clients. They will analyze and optimize performance based on key performance indicators (KPIs) such as cost per lead (CPL), return on ad spend (ROAS), and lead quality.
In addition to campaign management, the specialist will collaborate with our internal creative and strategy team to develop and implement effective advertising strategies.
Required Skills and Qualifications
* Minimum 3 years of experience managing Google Ads campaigns (Search, Display, YouTube, Performance Max)
* Proven success in lead generation for U.S.-based clients in the home services sector
* Strong analytical skills and familiarity with conversion tracking, A/B testing, audience targeting, and bidding strategies
* Experience in ad copywriting and funnel optimization
* Excellent communication skills, self-discipline, and accountability
Benefits
This is a freelance/part-time opportunity with growth potential. As a member of our team, you will have the chance to work on exciting projects and contribute to the success of our clients.
Responsibilities
* Plan, launch, and manage ad campaigns for U.S. home service clients
* Analyze and optimize performance based on KPIs (CPL, ROAS, lead quality)
* Collaborate with our internal creative and strategy team
* Provide clear reporting and performance insights