About the Role Looking for someone to own CRM strategy and execution, building segmented and personalized journeys for leads and customers. Strong focus on lifecycle marketing, upsell, and new contracts, leveraging AI and HubSpot for automation and personalization. Key Responsibilities Own CRM strategy and execution across the full lead and customer lifecycle. Design and manage segmented and hyper-personalized CRM journeys. Build, maintain, and optimize HubSpot workflows and automations. Support pipeline acceleration, renewals, and upsell strategies through lifecycle marketing. Monitor performance, analyze results, and continuously optimize CRM initiatives. Apply AI to improve segmentation, personalization, and journey optimization. Who You Are Experienced in CRM, lifecycle marketing, and marketing automation. Highly proficient in HubSpot and CRM best practices. Data-driven, with a strong focus on conversion and pipeline impact. Detail-oriented and process-focused, with a passion for personalization at scale. Curious about AI and automation as tools to enhance marketing performance. About VTEX VTEX (NYSE: VTEX) is the composable and complete commerce platform that delivers more efficiency and less maintenance to organizations seeking to make smarter IT investments and modernize their tech stack. Through our pragmatic composability approach, we empower brands, distributors, and retailers with unparalleled flexibility and comprehensive solutions, enabling them to invest solely in what provides a clear business advantage and boosts profitability. VTEX is trusted by 2,600 global B2C and B2B clients, including Carrefour, Colgate, Motorola, Sony, Stanley Black & Decker, and Whirlpool, having 3,500 active online stores across 43 countries (as of FY ended on December 31, 2023). For more information, visit www.vtex.com. Benefits Health, dental, and life insurance with national coverage provided by VTEX Language development incentive program (English, Spanish) Flexible work schedule Flexible meal allowance Extended parental leaves Child-care assistance Financial assistance to build your work-from-home setup Totalpass partnership Free shipping on 1000 VTEX stores