About Publicity For Good
Publicity For Good (PFG) is a Nashville-based public relations company partnering with purpose-driven brands worldwide.
We specialize in working with Consumer Packaged Goods companies, particularly in Food & Beverage, Fashion, and Beauty sectors.
Our team secures high-impact media placements for clients through top-tier global outlets like CBS, Fox News, Vogue, and Forbes.
At PFG, we amplify brands making a difference. Our focus is on meaningful visibility, measurable results, and long-term growth.
Account Executive Role
The Account Executive manages client PR campaigns by developing media strategies, conducting targeted outreach, and maintaining regular communication with clients and media contacts.
This role ensures client visibility across national, regional, podcast, radio, and TV platforms while contributing to broader brand awareness and engagement.
Account Executives are key relationship builders and storytellers driving results by connecting the right narrative to the right outlet.
Key Responsibilities:
* Develop strategic PR plans tailored to each client's needs.
* Serve as the primary point of contact for assigned clients.
* Build and maintain relationships with clients and media contacts.
* Conduct media research and build targeted media lists.
* Secure, filter, and respond to media opportunities.
* Schedule and coordinate media interviews, ensuring all logistics are handled.
* Follow up with media contacts to confirm placements and coverage timelines.
* Monitor coverage through Google Alerts and track mentions or product features.
* Facilitate writing projects with the team in alignment with client goals and deliverables.
* Identify timely angles for client exposure.
* Provide daily client updates and maintain consistent communication.
* Prepare and send biweekly and monthly reports and lookbooks.
* Maintain updated media trackers to record media coverage and interview status.
Requirements:
* 40 hours plus per week to meet client demands.
* Proven experience or education in public relations or a related field.
* Excellent written and verbal communication skills.
* Strong organizational and time management abilities.
* Proficient in Google Suite and media monitoring tools.
* Creative and strategic thinker with a proactive mindset.
* Comfortable working in a fast-paced, remote environment.
* Personable and professional in client interactions.
* Able to manage multiple accounts, priorities, and deadlines simultaneously.
* High level of self-accountability and commitment to delivering results.