Working with Us Challenging. Meaningful. Life-changing. Those aren't words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You'll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams. Take your career farther than you thought possible. Position Summary The Franchise & Brand Lead is an essential role for success of our Oncology franchise. The Franchise & Brand Lead is a hybrid role of sales and marketing, which is vital in promoting the business of our organization by designing, developing, leading and executing the indication franchise strategy, including different treatment lines and treatment options. The Franchise & Brand Lead leads a team of Therapeutic Area Specialists, dedicated to Franchise indications. The Franchise & Brand Lead holds responsibility for the brand planning and execution of in line indications allocated to the franchise. This role is reporting to the BUD Therapeutic area. Leadership Competencies - High intrinsic motivation in accordance with superior engagement and high willingness to individual development - Strong identification with BMS's values - Experience in inspiring/leading teams to meet or exceed expectations and goals, as well as developing and/or retaining talented individuals. - Ability to attract, retain, develop and motivate talent - Tenacity and resilience including the ability to overcome obstacles to accomplish sales objectives, to make repeated attempts to reach sales objectives and to stay motivated - Good conflict management skills - Dynamic personality with team work skills and balanced multiplicity of demands on role in a responsive professional manner - Strong skills in negotiation, strategic analysis, leadership, teambuilding and effective coaching to improve performance. - Ability to communicate effectively across levels to impact and influence people and advanced presentation skills - Excellent communication, selling, influencing, coaching and negotiation skills, clear, logical and concise communication abilities to assist with one-on-one sessions, formal group presentations and written communications. - Skill to determine customer needs and concerns, identify the appropriate approach to the situation and gain commitment - Organizational skills including planning, prioritizing, scheduling and time management - Strategic thinking and solid understanding of core marketing (and selling) principles/ techniques - Listens/considers alternative ideas, viewpoints and encourages debate on others' ideas - Capacity to grow, develop and learn from experiences, work accurately and conscientious Required Expertise & Competencies - Knowledge of the pharmaceutical market and healthcare environment and a 360º vision of clients, doctors, payers. - Deep knowledge of the national and regional characteristics and TL landscape - Proven ability to lead teams in development and delivery of business plans/marketing strategies that drive brand success - Strong in business-, tactical planning and execution - Experience that has required the use of analytical skills, selling skills, and the development of strong business acumen, as well as a working knowledge of the market access environment. - Ability to own and participate in projects with a strong focus on delivery in regards to quality and adherence to agreed timelines. - Understanding of the local healthcare system and hospital/primary care environment; code of conduct, governing bodies - Demonstrated business acumen in assessing complex issues and determining clear strategies and action plans - Very good language skills in Romanian and English. Additional language skills are a plus but not mandatory - Demonstrate strength in business planning, tactical planning development and execution - Agility and results-driven orientation - Dynamic personality with team work skills and balanced multiplicity of demands on role in a responsive professional manner Compliance - Foster compliance by living BMS values and behaviors as a role model - Keep up to date with BMS policies and processes - Identify potential compliance pain points and drive resolution/ control framework - Ability to optimally balance risk and reward Uniquely Interesting Work, Life-changing Careers On-site Protocol BMS has an occupancy structure that determines where an employee is required to conduct their work. This structure includes site-essential, site-by-design, field-based and remote-by-design jobs. The occupancy type that you are assigned is determined by the nature and responsibilities of your role: Site-essential roles require 100% of shifts onsite at your assigned facility. Site