Job Overview:
At Residence Supply, we're scaling profitable, repeatable DTC growth in the home & garden space. As a key member of our team, you'll drive full-funnel growth strategies across paid social, search, email, and onsite CRO. Your mission will be to architect high-converting landing pages and funnels; brief and QA copy, creative, and UX. You'll partner with lifecycle/email teams to design flows and campaigns that grow customer lifetime value. We need someone who lives and breathes DTC ecommerce — understanding the home & garden customer, can analyze performance daily, and turn data into actionable insights.
Responsibilities:
• Build and iterate full-funnel growth strategies, translating revenue targets into clear channel KPIs (MER, ROAS, CAC, AOV, LTV) and weekly action plans.
• Collaborate with media buyers to define offers, angles, and testing roadmaps for Meta, Google, YouTube, and emerging channels.
• Architect high-converting landing page and funnel concepts; brief and QA copy, creative, and UX.
• Partner with lifecycle/email teams to design flows and campaigns that grow customer lifetime value: welcome, post-purchase, upsell, winback, and VIP.
• Identify and prioritize growth levers: new audiences, bundles, pricing tests, upsells, cross-sells, and retention plays. Analyze performance daily, turning data into actionable insights.
• Lead quarterly growth sprints focused on specific outcomes (e.g., +15% AOV, +20% repeat rate, +X% blended ROAS). Collaborate with product and creative teams to build launch plans for new SKUs and collections.
Requirements:
3+ years in DTC ecommerce growth, performance marketing, or marketing strategy (home, interior, lifestyle, or CPG a plus). Proven track record of hitting revenue and profitability targets. Strong grasp of key growth metrics: MER, CAC, ROAS, AOV, LTV, repeat rate, and contribution margin. Experience building and optimizing funnels (landing pages, quiz funnels, collection pages, post-purchase flows). Comfortable working with media buyers, email marketers, and creatives — able to speak their language and drive alignment. Able to pull and interpret data from platforms like Shopify, Google Analytics, Triple Whale/Northbeam, Meta, and Google Ads. Strategic thinker with a bias for action: able to zoom out (quarterly roadmap) and zoom in (this week's experiments). Clear, concise communicator — written, async, and on calls. Mindset: ownership, speed, accountability.
What We Offer:
We build teams around performance and autonomy. Here's what you can expect:
• Competitive base salary aligned with experience and past results.
• Performance-based bonuses tied directly to revenue and profitability targets.
• 100% remote role with ownership over your calendar (results > hours). Direct access to leadership — fast decisions, minimal red tape. Opportunity to build and later lead a small growth pod (media, lifecycle, CRO) as we scale.