Job Title: Digital Marketing Strategist
We are seeking a highly skilled Digital Marketing Strategist to join our team. As a key member of our marketing department, you will be responsible for developing and executing comprehensive digital marketing campaigns that drive business growth.
Your primary focus will be on Google and YouTube advertising, where you will create and implement strategies to optimize campaign performance, manage budgets, and scale our ad spend to achieve maximum ROI.
To succeed in this role, you will need to have a deep understanding of Google Ads platform, YouTube Ads, and audience segmentation. You must also be able to interpret performance metrics to drive data-driven decision-making and have experience with attribution models and tracking setups.
In addition to your technical skills, you should be a strong communicator who can work effectively with cross-functional teams, including creative and sales teams. You must be comfortable writing or editing ad copy for performance, not just branding, and have experience using tools like Google Ads Editor, Google Tag Manager, Looker Studio, etc.
Responsibilities:
* Budget Management & Channel Scaling: Manage and optimize Google Ads engine, with ~$500K allocated to Search and Performance Max. Take ownership of scaling Google ad spend from six figures to multi-millions while maintaining strong performance metrics.
* Campaign Strategy & Execution: Own the full lifecycle of Google and YouTube ad campaigns—from planning and launch to optimization and scaling. Execute both search and video strategies using Google Ads and YouTube Ads Manager.
* Performance Optimization: Analyze campaign data daily to identify trends, diagnose performance issues, and uncover opportunities. Optimize key metrics including CTR, CPC, ROAS, conversion rate, and CPA.
Requirements:
* 5+ years running paid Google and/or YouTube campaigns
* Proven experience managing a minimum of $1 million dollars of ad spend in Google and YouTube
* Proven experience growing ad spend
* Proven track record of scaling performance with ROAS and CAC accountability
* Deep understanding of Google Ads platform, YouTube Ads, and audience segmentation
* Strong data literacy and ability to interpret performance metrics to drive decision-making
* Experience with attribution models and tracking setups (GA4, UTMs, etc.)
* Comfortable writing or editing ad copy for performance, not just branding
* Self-starter who thrives in a fast-paced, data-driven environment
* Experience using tools like Google Ads Editor, Google Tag Manager, Looker Studio, etc.
Additional Requirements:
* Willingness to work US time zones, regardless of geographic location.
* Access to a computer.
* Reliable internet connection.
* Reliable and distraction-free work environment.
* Must be fluent in English (read/write/speak).