Public Relations Strategist
Elevate visibility in key markets by leading public relations efforts. The ideal candidate will develop and execute a regional PR calendar, ensuring alignment with global launches and sales priorities.
Key Responsibilities:
* Develop the LATAM PR Plan: Manage and coordinate the regional PR calendar and embargo plan to meet sales goals.
* Build Relationships: Establish connections with top-tier media representatives across Portuguese and Spanish-speaking markets.
* Host Briefings & Events: Lead virtual events; manage invitations, materials, and follow-up communications.
* Cordinate Product Reviews: Oversee sample allocation, delivery, and follow-up with regional media outlets.
* Collaborate with Partners: Drive joint PR opportunities with distributors and brand collaborators.
* Content Localization: Adapt press materials for local audiences to ensure cultural accuracy.
* Monitor & Report: Track press coverage and deliver post-launch summaries.