Senior Brand Analyst - Allergan Aesthetics
Overview
Senior Brand Analyst supporting Allergan Aesthetics, an AbbVie company, with responsibilities across brand planning, cross-functional collaboration, and end-to-end campaign execution.
Responsibilities
* Assist the Product Manager in developing promotional activities and materials (visual assets, key messages, scripts, and advertising collateral) aligned with the brand plan for healthcare professionals and consumers.
* Coordinate and communicate monthly promotional materials, ensuring timely delivery.
* Lead an annual product campaign based on insights from healthcare professionals, internal product sales, and market trends.
* Acquire in-depth knowledge of the product's scientific platform to effectively build brand strategies.
* Understand customer segmentation to create effective brand promotional messaging.
* Support the implementation of all marketing activities, including innovative tactics for holistic solutions, partnerships, and multichannel opportunities to strengthen campaigns and multi-stakeholder initiatives.
* Collaborate with cross-functional teams to ensure tactical execution of the brand plan (AMI, market access, digital, communications, medical, training, etc.).
* Lead marketing events and the InField Team, enhancing engagement with healthcare professionals and clients through an excellent experience.
* Ensure promotional materials are ready for each cycle in advance, following the company’s approval processes and compliance standards.
* Support and participate in the development of the Strategic Marketing Plan.
* Prepare promotional presentations.
* Oversee the uploading and tracking of materials in the approval system, including reference review and monitoring.
* Conduct monthly market analysis to identify insights, opportunities, and recommend solutions.
* Monitor and present brand KPIs.
* Accompany the InField team during client visits to understand field realities and propose improvements as needed.
* Regularly monitor the use and effectiveness of field materials, recommending improvements to optimize the field team's performance.
* Develop digital materials and innovative ideas, and liaise with agencies.
* Perform market analysis and competitor research.
* Manage the Brand Marketing budget, preparing expense control reports and maintaining purchase order records, including supplier information and values.
* Handle administrative tasks related to contracts, purchase orders, and requisitions supporting product strategy.
* Coordinate monthly brand cost control, proposing LBE adjustments when necessary to ensure budget accuracy.
* Issue monitoring reports on inventory, budget, shipment of promotional materials, and related activities.
Qualifications
* Degree in Business Administration, Marketing, or a related field
* Marketing experience
* Advanced English proficiency
Additional Information
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:
https://www.abbvie.com/join-us/reasonable-accommodations.html
#J-18808-Ljbffr