Performance-Driven Media Strategist
We are seeking a skilled media strategist to join our team. As a performance-driven media buyer, you will be responsible for managing and optimizing Google Ads campaigns to achieve high ROI and scalability.
1. Budget Management & Channel Scaling:
* Manage and optimize Google Ads campaigns to maintain strong performance metrics.
* Take ownership of scaling Google ad spend while ensuring efficient budget allocation across campaigns.
* Build and grow YouTube as its own high-performing acquisition channel.
2. Campaign Strategy & Execution:
* Own the full lifecycle of Google and YouTube ad campaigns from planning and launch to optimization and scaling.
* Execute search and video strategies using Google Ads and YouTube Ads Manager.
* Set up advanced audience targeting, keyword strategies, bidding models, and exclusions.
3. Performance Optimization:
* Analyze campaign data daily to identify trends, diagnose performance issues, and uncover opportunities.
* Optimize key metrics including CTR, CPC, ROAS, conversion rate, and CPA.
* Rapidly test and iterate on creatives, headlines, calls to action, and landing page combinations.
4. Creative & Funnel Collaboration:
* Partner with the creative team to ensure video scripts and visuals are optimized for YouTube's first 5 seconds and beyond.
* Provide feedback on hooks, visual pacing, and CTA integration based on performance data.
* Align paid traffic with appropriate landing pages, upsells, and conversion paths.
5. Industry Knowledge:
* Stay current on platform updates, policy changes, and new ad formats for Google and YouTube.
* Bring new strategies, trends, and tactics to the table that keep us ahead of the competition.
Requirements:
* 5+ years running paid Google and/or YouTube campaigns
* Proven experience managing a minimum of $1 million dollars of ad spend in Google and YouTube
* Proven experience growing ad spend
* Proven track record of scaling performance with ROAS and CAC accountability
* Deep understanding of Google Ads platform, YouTube Ads, and audience segmentation
* Strong data literacy and ability to interpret performance metrics to drive decision-making
* Experience with attribution models and tracking setups (GA4, UTMs, etc.)
* Comfortable writing or editing ad copy for performance, not just branding
* Self-starter who thrives in a fast-paced, data-driven environment
* Experience using tools like Google Ads Editor, Google Tag Manager, Looker Studio, etc.
Additional Requirements:
* Willingness to work US time zones, regardless of geographic location
* Access to a computer
* Reliable internet connection
* Reliable and distraction-free work environment
* Must be fluent in English (read/write/speak)
This is a full-time, remote contractor role open to international candidates. Pay is competitive and based on experience, skill level, and geographic location.