Social Media Manager (Founder + B2B Brand)
Rate: $100USD a week for 5 hours
About The Role
We're looking for a sharp, highly organised Social Media Manager to own and execute the day-to-day social presence of our B2B, including the public voice of our founder.
This role sits at the intersection of founder-led thought leadership and B2B positioning. You'll turn ideas, research, conversations, and real-world experience into high-quality social content that builds credibility, reach, and long-term brand value with a professional, decision-maker audience.
You'll work closely with the founder and internal team to translate opinions, conference talks, research, and product insight into clear, compelling social content — while ensuring the founder's voice and the company's B2B positioning stay aligned and mutually reinforcing.
This is an execution-heavy role for someone who understands how B2B brands grow through trust, authority, and consistency, not hype — and how founder brands amplify that when done well.
What You'll Be Doing
Founder & B2B Social Media Management
Own the day-to-day management of social media across:
Founder personal brand (primarily LinkedIn and Instagram)
Company B2B social presence (primarily LinkedIn and YouTube)
Translate voice notes, Looms, calls, research, and rough ideas into polished posts
Maintain a consistent posting cadence and shared content calendar
Ensure tone, positioning, and messaging stay aligned across founder and business channels
Keep content grounded in B2B relevance, credibility, and insight
Content Creation & Publishing
Write clear, engaging posts that reflect authority, insight, and experience in a B2B context
Repurpose long-form content (talks, blogs, interviews, research, product insights) into short-form social content
Shape content differently depending on channel:
Founder posts → opinion, leadership perspective, industry insight
Business posts → clarity, credibility, positioning, proof
Coordinate visuals (simple carousels, graphics, thumbnails) with designers when needed
Schedule and publish content accurately and on time
Engagement & Presence
Monitor comments and surface high-value conversations or responses
Flag opportunities for:
Thought-leadership follow-ups
Podcast, panel, or speaking invites
B2B partnerships, sales, or collaboration opportunities
Keep the founder informed of what's resonating with a B2B audience and where to double down
Performance & Iteration
Track core performance metrics (reach, engagement, saves, profile growth)
Identify patterns in high-performing content across founder vs. business posts
Continuously refine formats, hooks, and angles based on what works
Who You Are
Proven experience managing founder-led or personal brands, ideally in a B2B environment
Strong social copywriting skills — concise, clear, and credibility-driven
Highly organised and reliable; you execute without being chased
Comfortable working directly with a founder/CEO and handling nuanced or sensitive ideas
Strong understanding of LinkedIn as a B2B platform
Able to turn rough input into clean output quickly
Bonus (Not Required)
Experience in B2B SaaS, SEO, digital marketing, or tech-driven industries
Familiarity with content repurposing workflows
Light design sense — knowing what will and won't work visually
Why This Role Is Different
You're shaping a real founder voice inside a serious B2B, not posting generic brand content
Direct access to leadership and decision-making
Nível de experiência
Assistente
Tipo de emprego
Tempo integral
Função
Marketing e Vendas
Setores
Publicidade e propaganda