About Katapult Labs
Katapult Labs brings together exceptional LATAM talent and leading‑edge technology to help scale U.S. startups. With an AI‑first approach, we create world‑class solutions in product, engineering, and business growth. We partner with top founders from networks like 8VC and Action Capitals and experienced operators building venture‑backed companies.
The Role
This is Katapult's first dedicated marketing hire. We have strong inbound deal flow from referrals and VC networks, but no systematic marketing engine yet. We're looking for a Head of Marketing who operates like a strategist and a builder: someone who can think about brand positioning at 30,000 feet and then write the LinkedIn post, set up the funnel, and measure the conversion.
Your job is to build Katapult's marketing engine from scratch — running rapid experiments to figure out what channels, messaging, and content formats actually move the needle, while generating enough data to know where to invest heavily. This role can start fractional and grow with the business.
Key Responsibilities
Design and run rapid marketing experiments across channels (LinkedIn, Twitter, content marketing, email, podcast clips, case studies, partnerships) with clear hypotheses, minimum‑viable assets, and short timelines
Own positioning and messaging: develop and refine how Katapult communicates its value to different segments (pre‑seed founders, Series A CTOs, VCs looking for portfolio resources)
Build the content machine: capture raw material from founder calls, podcast conversations, product builds, and AI workflow innovations, and turn it into a steady stream of blog posts, LinkedIn thought leadership, short‑form video, case studies, and demos
Drive top‑of‑funnel growth: create the fastest path to qualified inbound conversations through VC distribution channels, organic content, community presence, paid experiments, or new approaches
Write compelling copy across all formats — content that sounds like someone who understands what founders are going through, not agency copywriting
Track, analyze, and report on key marketing and funnel metrics (open rate, reply rate, conversion rate, pipeline velocity) to refine strategies continuously
Collaborate closely with the founder (Tomás) to shape ICP definition, pricing conversations, and product positioning
Help shape Katapult's long‑term brand strategy as the company evolves from services to venture studio to potential in‑house products
Requirements
4+ years in growth marketing with hands‑on execution: writing copy, running campaigns, building funnels, analyzing data, and iterating fast
Strong writer able to create content that resonates with technical and founder audiences
Strong cultural fluency in U.S. tech and startup ecosystems, with experience navigating American business environments
Experience with marketing automation, CRM tools (HubSpot, Salesforce), analytics, email platforms, and social scheduling
Data‑driven mindset: you think in terms of experiments and outcomes, not platforms and tactics
Autonomous and experimental, energized by building from scratch with a small team and AI tools, not intimidated by it
Strong communication skills in English; comfortable working with U.S.-based founders
Already using AI in your own workflow and curious about how AI changes what's possible in marketing
Nice to Have
Experience marketing to technical audiences or in B2B services / SaaS contexts
Technical proficiency in web development (HTML/CSS, JavaScript) or familiarity with API integrations
Experience developing or integrating marketing automation tools and custom outreach solutions
Knowledge of A/B testing frameworks, growth experiments, and analytics platforms
What we offer
100% remote work within LATAM
Monthly payment in USD
Contractor agreement with no end date — role can start fractional and grow to full‑time
Direct access to Katapult’s founder (Tomás), with a seat at the strategy table for ICP, pricing, and product positioning decisions
Equity potential: the right person could evolve into a full‑time CMO with meaningful equity as the company scales
15 days PTO per year, country‑specific holidays, and personal days
$50/month equipment stipend + $75/month health insurance stipend
A lab, not a factory — no legacy to maintain, no bureaucracy to navigate; strong product, strong deal flow, and a blank canvas for marketing
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