Digital Marketing Strategist
We are seeking a seasoned Digital Marketing Strategist to drive high-quality lead generation through the strategic execution of all digital marketing efforts.
This role demands deep expertise in paid advertising, conversion-focused landing pages, performance analytics, SEO, and CRM-integrated campaigns.
The ideal candidate will manage and optimize digital campaigns across multiple platforms based on KPIs, while collaborating cross-functionally to ensure alignment with the sales funnel.
* Key Responsibilities:
* Develop, manage, and optimize full-funnel digital advertising campaigns across Meta, Google, LinkedIn, and other channels to achieve qualified lead generation goals.
* Implement email campaigns, retargeting, and automated workflows in ActiveCampaign to nurture leads, ensure accurate CRM data integration, and enable effective tracking for conversion optimization.
* Create website content such as landing pages and product listings while supporting keyword research and SEO enhancements across the company website and partner platforms to improve search visibility and drive qualified traffic.
* Manage and utilize BTSQ's image library for polished, on-brand visuals.
Requirements:
* 5+ years of experience in digital marketing, with a mix of creative and performance-based work and a proven track record of generating qualified leads.
* Demonstrated success managing digital advertising campaigns across Meta, Google, and LinkedIn platforms.
* Proficiency in WordPress and landing page builders (e.g., Elementor or similar).
* Solid understanding of SEO tools (e.g., SEMrush or similar), SEO best practices, and analytics and tracking tools (Google Analytics 4, Tag Manager, UTM, Meta Pixel).
Benefits:
* Competitive compensation
* Remote work flexibility with a collaborative, fast-moving team
* Access to professional development, training, and growth within a luxury brand environment