🌍 Marketing Specialist
📅 Apply in under 5 minutes filling a short form at virtustant.com .
🕒 Hours: 8am to 5pm PST
💸 Payment: USD or Local Currency – Your Choice
📍 Location: 100% Remote
🚀 About the company:
Our Client is a fast-growing consumer-focused eCommerce business operating in the US market. They specialize in scaling digital-first brands through performance-driven marketing strategies, data analysis, and full-funnel growth initiatives.
🎯 What You’ll Do:
We are looking for a Marketing Specialist with strong hands-on experience in paid media and lifecycle marketing to manage, optimize, and scale performance marketing efforts. This role is ideal for a data-driven marketer with experience in eCommerce who can manage paid advertising channels, email marketing automation, and reporting across the full customer journey.
✅ Your core responsibilities::
• Manage and optimize paid advertising campaigns across Google Ads, Meta (Facebook & Instagram), and TikTok.
• Execute full-funnel marketing strategies focused on acquisition, retargeting, and conversion.
• Monitor and optimize ROAS, CPA, and overall campaign performance.
• Set up, manage, and troubleshoot pixels and conversion tracking across platforms.
• Build, manage, and optimize email marketing campaigns and automation flows.
• Collaborate on creative testing strategies and campaign iterations.
• Create and maintain performance reports and dashboards using analytics and attribution tools.
• Analyze data to identify growth opportunities and optimization strategies.
🔍 What We’re Looking For:
• Minimum 2 years of hands-on experience managing paid advertising campaigns (Google, Meta, TikTok).
• Proven experience scaling consumer brand marketing, preferably within US-based eCommerce businesses.
• Demonstrated experience managing marketing budgets and optimizing performance metrics (ROAS, CPA).
• Experience working with Shopify, WooCommerce, or similar eCommerce platforms.
• Strong background in email marketing automation and lifecycle campaigns.
• Experience with GA4, Meta Ads Manager, TikTok Ads Manager, Google Ads, and attribution tools.
• Solid understanding of conversion tracking, event setup, and multi-channel attribution.
Preferred Skills:
• Experience with attribution tools such as Triple Whale or Northbeam.
• Familiarity with SEO/SEM fundamentals.
• Experience using tools such as SEMrush, Canva, Photoshop, or Google Looker Studio.
• Cold email software experience is a plus.
Personality:
• Highly analytical and data-driven.
• Proactive, self-motivated, and results-oriented.
• Detail-oriented with strong organizational skills.
• Creative thinker with a testing and optimization mindset.
• Strong communicator and collaborative team player.
Software & Tools
• Google Ads
• Meta Ads Manager (Facebook & Instagram)
• TikTok Ads Manager
• Google Analytics 4 (GA4)
• Shopify or WooCommerce
• Klaviyo, Mailchimp, or similar email marketing platforms
• Attribution tools (Triple Whale, Northbeam – preferred)
• Excel / Google Sheets
• Canva or Adobe tools (preferred)
Schedule:
8am to 5pm PST
🎁 What You’ll Get:
Payment in USD or Local Currency according to candidate's preference.