Position Overview
We are seeking an experienced Head of Social Media to lead and develop our social media strategy across all platforms. This role requires a creative, data-driven leader who can build and manage a high-performing team while driving brand awareness, engagement, and revenue growth through innovative content and community management.
Key ResponsibilitiesStrategy & Planning
* Develop and execute comprehensive multiplatform social media strategies aligned with company goals and brand voice
* Analyze market trends, competitor activity, and platform algorithm changes to optimize content performance
* Set KPIs and measurable objectives for all social channels;
track, report, and optimize against these metrics
* Create quarterly and annual content calendars that balance promotional, educational, and entertaining content
Content Creation & Production
* Develop and create/produce original, engaging content across TikTok, Instagram, YouTube, LinkedIn, Twitter/X, and emerging platforms
* Champion a culture of experimentation with new formats (Reels, Shorts, live streams, interactive content) while maintaining brand consistency
* Ensure content is optimized for each platform's unique audience, format requirements, and algorithm
* Collaborate with creative teams on visual storytelling, copywriting, and video production
Community Management & Engagement
* Build and nurture engaged communities across all platforms;
respond to comments, messages, and mentions in a timely, on-brand manner
* Monitor brand sentiment and manage crisis communication with transparency and speed
* Identify and cultivate relationships with brand advocates, micro-influencers, and key community members
* Establish workflows, best practices, and tools to maximize team efficiency and consistency
* Allocate budget and resources effectively across platforms and team initiatives, collaborating with Head of Content and Manager of Audience Growth to allocate paid media resources
Analytics & Optimization
* Use data analytics tools to measure campaign performance, audience demographics, and content effectiveness
* Present monthly and quarterly reports to leadership with actionable insights and recommendations
* A/B test content, posting times, formats, and messaging to continuously improve ROI
* Stay current with platform insights, native analytics, and third-party tools
Cross-Functional Collaboration
* Partner with Marketing, PR, Product, and Creative teams to ensure cohesive brand messaging
* Support product launches, campaigns, and company initiatives with coordinated social amplification
* Advise leadership on social media trends, opportunities, and risks
Required Qualifications
* 7+ years of social media marketing experience, with at least 2 years in a leadership or management role
* Demonstrated expertise across multiple platforms (Instagram, TikTok, YouTube, LinkedIn, Twitter/X, etc.)
* Demonstrated ability to create multiplatform social assets with proven performance and track record of engagement and growth
* Proven track record of building engaged communities and growing follower bases organically and through organic and paid strategies
* Strong proficiency in content creation, including video production, photography, copywriting, and graphic design (or ability to lead creators in these areas)
* Deep understanding of platform algorithms, analytics, and paid social advertising
* AI native with a deep understanding of how to use AI for analytics and marketing
* Experience managing social media budgets and optimizing spend for maximum ROI
* Excellent project management skills;
ability to juggle multiple initiatives and meet tight deadlines
* Strong written and verbal communication skills
* Data-driven mindset with comfort analyzing metrics and translating them into strategic recommendations
* Experience managing and mentoring teams
Preferred Qualifications
* Background in media, entertainment, tech, or consumer brands
* Experience with influencer partnerships and brand collaborations
* Knowledge of emerging platforms and early adoption of new social trends
* Certifications in Google Analytics, Meta Blueprint, or similar platforms
* Experience with social listening tools and competitive analysis
* Portfolio demonstrating successful campaigns across multiple platforms
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