Change-Makers Wanted: Marketing Strategist Opportunity
We're seeking a seasoned marketing professional to join our mission-driven team dedicated to connecting doctors with underserved communities. As a senior marketing specialist, you'll be instrumental in helping us achieve our goal of providing trusted, local care to those who need it most.
This role is about using marketing as a force for good—by attracting the right doctors to communities that need them, boosting their visibility and reputation, and ultimately improving patient outcomes.
About the Role
The successful candidate will work closely with our recruitment and strategy teams to design and implement strategic marketing campaigns aimed at attracting qualified doctors to underserved regions. Key responsibilities will include:
* Developing localized marketing strategies to attract doctors to work in underserved communities
* Crafting compelling narratives that resonate with purpose-driven physicians
* Collaborating with recruitment and client teams to understand doctor profiles, community needs, and positioning strategies
* Running digital paid campaigns to build awareness and trust
* Managing content creation with a strong focus on human-centered storytelling
* Establishing marketing processes and systems that can be replicated across multiple regions
* Measuring and optimizing campaigns based on data
Requirements
* 5+ years experience in marketing
* Good level in English (main work language serving North American clients)
* Experience in marketing agencies or start-ups
* B2B + B2C experience
* Entrepreneurial mindset
* Passion for healthcare, purpose-driven work, or community building
* Flexibility with working hours