About the Role
The Senior Adobe Campaign Engineer will spearhead the implementation of Adobe Campaign Classic (V8) solutions, drive digital marketing excellence and guide a team of junior engineers.
Key Responsibilities
* Lead the end-to-end implementation of Adobe Campaign Classic, ensuring alignment with business objectives and industry best practices.
* Design, develop, and manage complex multi-channel marketing campaigns utilizing custom resources, real-time events, advanced workflows, content blocks, fragments, and typology rules.
* Ensure the integrity, quality, and accuracy of customer data to enable precise targeting and segmentation.
* Implement and optimize marketing automation processes to streamline campaign execution and maximize efficiency.
* Leverage dynamic content and personalization strategies to enhance customer engagement and conversion rates.
* Mentor and guide a team of junior Adobe engineers, fostering a collaborative and high-performance environment.
* Collaborate with upstream and downstream systems using REST API services, ensuring seamless data integration and process automation.