Graphic Designer (B2B Marketing)
Position Summary
We are seeking an experienced Graphic Designer to join our marketing team and help bring our brand and services to life across print and digital channels. This role is ideal for a designer with a strong background in B2B marketing, who can translate complex ideas into clear, compelling visuals that inform, engage, and inspire professional audiences.
The Graphic Designer will collaborate closely with marketing and business development to create high-quality assets that align with brand standards and support business goals. From concept through execution, this role plays a key part in ensuring visual consistency and excellence across all customer touchpoints.
Note: please provide link to portfolio of work. Applications without a portfolio will not be accepted.
Key Responsibilities
Design & Creative Execution
* Design a wide range of B2B marketing materials for print and digital use
* Print: brochures, flyers, one-pagers, case studies, white papers, sales collateral, event signage, conference materials, stationery, and promotional items
* Digital: website and landing page assets, display ads, social media posts and ads, email graphics, evergreen content, case studies, white papers, and presentations
* Translate creative briefs, written concepts, and strategic direction into high-quality visual designs within established brand guidelines
* Develop original design concepts using typography, color, imagery, layout, and visual hierarchy to communicate key messages effectively
* Adapt designs for multiple formats, channels, and screen sizes (desktop, tablet, mobile)
Brand & Quality Management
* Maintain and evolve brand consistency across all visual materials
* Prepare final production-ready files for print and digital use, ensuring correct formats, resolutions, and color profiles
* Create and maintain templates (social media, email, presentations, one-pagers, etc.) to improve team efficiency and brand consistency
* Organize and maintain internal design libraries, assets, photography, and files
Digital & Web Support
* Design assets to support websites and landing pages, ensuring responsive, user-friendly experiences
* Collaborate with web teams and work within content management systems (CMS) as needed
* Stay current on digital design best practices, UX/UI, accessibility standards, and usability trends
Collaboration & Project Management
* Collaborate with marketing and business development teams to support campaigns, initiatives, and events
* Manage multiple projects simultaneously, balancing priorities and meeting deadlines in a fast-paced environment
* Incorporate feedback efficiently and professionally while maintaining high design standards
* Identify opportunities to improve workflows, processes, and design systems
Required Qualifications
* Bachelor’s degree in Graphic Design, Visual Communications, Fine Arts, or a related field (or equivalent professional experience)
* 3–5+ years of professional graphic design experience, preferably in a B2B environment (in-house or agency)
* Strong portfolio demonstrating B2B design work across both print and digital media
* Expert proficiency in Adobe Creative Suite (Illustrator, InDesign, Photoshop)
* Working experience with modern design and collaboration tools such as Figma (or similar)
* Solid understanding of: typography, layout, color theory, and visual hierarchy;
designing for both print production and digital platforms;
UX/UI
* Experience creating web-ready assets that are mobile, tablet, and desktop-friendly
* Strong communication, collaboration, and time-management skills
* Ability to work independently while contributing effectively within a team
* Comfortable receiving and applying constructive feedback
Preferred / Nice-to-Have Skills
* Experience designing for B2B marketing, SaaS, IT, and technology-driven organizations
* Familiarity with HTML5, CSS3, and basic front-end concepts
* Experience working with WordPress or other CMS platforms
* Knowledge of motion graphics, animation, or video editing (After Effects, Premiere Pro, Final Cut Pro, etc.)
* Experience with photography or photo direction
* Understanding of current design trends, accessibility standards (WCAG), and digital marketing best practices
What We’re Looking For
* A creative problem-solver who can balance aesthetics with strategy
* A detail-oriented designer who takes pride in high-quality execution
* A proactive self-starter who brings fresh ideas and stays current with evolving design trends
* A team player who enjoys collaboration and contributing to larger business goals